Oshun

Oshun — r&b, funk & soul artist from US.

OSHUN, a neo-soul/hip hop duo formed by Niambi Sala and Thandiwe in 2013 at NYU, draw inspiration from the divine feminine and West African deity, Ọṣun. Their…

Influence: 54.77% Fanbase: 31.44% Trending: 66.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 22.13% • Very Strong

As of 2025-09-08

284,957

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:14:33 UTC

Genres

r&b, funk & soulindie soulalternative r&bcontemporary r&balternativeescape roomhip-hop & raphip-hop/rappsychedelic hip hophip hopafricanafrofuturism

Biography

OSHUN, a neo-soul/hip hop duo formed by Niambi Sala and Thandiwe in 2013 at NYU, draw inspiration from the divine feminine and West African deity, Ọṣun. Their debut album, "bittersweet vol. 1 (Deluxe)," was praised by Vibe and Vice in 2018. OSHUN have garnered over 70M streams, 3.5M views on their COLORS SHOW performance, and have collaborated with artists like Princess Nokia and Jorja Smith. They've sold out shows worldwide, performed at major festivals, and opened for Lauryn Hill.

OSHUN are not only musicians but also active in spiritual practices and community work, hosting events and workshops globally. Their anticipated final album as a duo, "vol. ii," was released in November 2022, featuring singles "100k" and "Kali." A limited edition 2LP vinyl commemorating their legacy is currently available through Diggers Factory.

Top Brand Affinities

Report Date: 2025-09-08

Oshun reliably reaches 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. The base is heavily female (65%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (2,707 avg views per post); Instagram layers on depth and replies. The audience sits near Shea Moisture, Lionsgate, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oshun score 2.01% — Strong bucket.

Brand: Shea MoistureBrand: LionsgateBrand: Mixcloud

Followers:284,957

Engagements:5,724

Rate:2.0%

Posts:119

Avg Likes:5,707

Avg Comments:128

Avg Views:2,707

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 284,957 · Engagements 5,724 · Rate 2.0% Posts 119 · Views 2,707 · Avg Likes 5,707 · Avg Comments 128 · Avg Views 2,707	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 9% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	UNITED STATES (54%) BRAZIL (14%) UNITED KINGDOM (5%) SOUTH AFRICA (3%) FRANCE (3%)	Top regions: UNITED STATES (54%), BRAZIL (14%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 5,302 avg likes/post · Youtube: 2,707 avg views/post	Best reach: Youtube 2,707 avg views; best engagement: Instagram 5,302 avg likes

Top Brand Affinities

Shea Moisture

Score: 22.13

Lionsgate

Score: 15.65

Mixcloud

Score: 11.77

Amazon Music

Score: 7.92

Pro Tools

Score: 7.29

Fenty beauty

Score: 7.17

SoundCloud

Score: 7.14

boohoo

Score: 6.06

Steve Madden

Score: 5.47

Ableton

Score: 5.28

FashionNova

Score: 5.15

Macy's

Score: 5.13

Brand	Category	Score
Shea Moisture		22.13
Lionsgate		15.65
Mixcloud		11.77
Amazon Music		7.92
Pro Tools		7.29
Fenty beauty		7.17
SoundCloud		7.14
boohoo		6.06
Steve Madden		5.47
Ableton		5.28
FashionNova		5.15
Macy's		5.13
Coach		4.81
Hennessy		4.78
Spotify Music		4.48
iHeartRadio Music Awards		4.37
ASOS		4.10
Beats Electronics		4.09
CNN		3.86
Kodak		3.48
Dr. Martens		3.40
Urban Outfitters		3.38
Matrix		3.36
NBC		3.31
Timberland		3.26
Paramount Pictures		3.17
Forever 21		3.12
Vogue		3.11
shein		2.92
MTV		2.65
Showtime		2.60
Paypal		2.55
SheInside		2.50
Lollapalooza		2.42
Sephora		2.36
Carhartt		2.31
Coachella		2.22
Skoda		2.21
Target		2.19
Philips		2.14
NYX Cosmetics		2.06
Sneakerhead		2.05
Nokia		2.03
Sprite		1.97
Supreme		1.97
Tinder		1.86
H&M		1.83
Fendi		1.81
Amazon		1.76
Los Angeles Lakers		1.76