Oscu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,393,774
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:51:53 UTC
Genres
Biography
Oscu maintains consistent pull among 18-24 & 25-34 audiences across ARGENTINA, MEXICO, CHILE. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 192,650 avg views per post; Instagram functions as the community touchpoint. Affinity with Sandro, HBO Max, Clash Royale makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,393,774 · Engagements 45,787 · Rate 1.9% Posts 178 · Views 202,054 · Avg Likes 45,206 · Avg Comments 264 · Avg Views 202,054 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 17% 13-17: 13% 35-44: 4% |
Largest: 18-24 (64%); next: 25-34 (17%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
ARGENTINA (43%) MEXICO (12%) CHILE (8%) SPAIN (7%) COLOMBIA (6%) |
Top regions: ARGENTINA (43%), MEXICO (12%), CHILE (8%) |
| Platform Engagement | Instagram: 30,623 avg likes/post · Tiktok: 192,650 avg views/post · Youtube: 9,404 avg views/post | Best reach: Tiktok 192,650 avg views; best engagement: Instagram 30,623 avg likes |
Top Brand Affinities
Sandro
HBO Max
Clash Royale
Suavecito
Movistar
Diablo
Counter-Strike
Cafecito
RAZER
Monster Beverage
League of Legends
Pull&Bear
| Brand | Category | Score |
|---|---|---|
| Sandro | 12.68 | |
| HBO Max | 12.16 | |
| Clash Royale | 6.30 | |
| Suavecito | 6.22 | |
| Movistar | 6.15 | |
| Diablo | 6.06 | |
| Counter-Strike | 5.24 | |
| Cafecito | 5.03 | |
| RAZER | 4.53 | |
| Monster Beverage | 4.38 | |
| League of Legends | 3.85 | |
| Pull&Bear | 3.28 | |
| Lollapalooza | 3.23 | |
| Tomorrowland | 2.96 | |
| Bershka | 2.82 | |
| Xbox | 2.77 | |
| PlayStation | 2.71 | |
| Garnier | 2.55 | |
| FIFA | 2.49 | |
| Fila | 2.32 | |
| Call of Duty | 2.10 | |
| Forever 21 | 1.93 | |
| Lacoste | 1.72 | |
| Sprite | 1.66 | |
| Bugatti | 1.66 | |
| Red Bull | 1.64 | |
| Guess | 1.64 | |
| Marvel | 1.51 | |
| McLaren | 1.30 | |
| Supreme | 1.28 | |
| Activision Blizzard | 1.27 | |
| Puma | 1.24 | |
| Grand Theft Auto | 1.20 | |
| Vans | 1.19 | |
| Los Angeles Lakers | 1.17 | |
| Paypal | 1.17 | |
| Pokemon | 1.16 | |
| Coca-Cola | 1.12 | |
| Nintendo | 1.09 | |
| Pokemon Go | 1.04 | |
| Beats Electronics | 1.04 | |
| KTM | 1.01 | |
| Rolex | 0.99 | |
| Adidas | 0.95 | |
| Polaroid | 0.94 | |
| Spotify Music | 0.91 | |
| SoundCloud | 0.90 | |
| Levi's | 0.89 | |
| Pepsi | 0.88 | |
| musical.ly | 0.88 |
Official Profiles
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LoginArtist: Oscu
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
