Oscar Medina

Oscar Medina — latin artist from US.

Oscar Medina, un talentoso cantautor y productor mexicano, nacido en Mexicali, es conocido por su inspiradora música cristiana. A pesar de no haber recibido…

Influence: 49.12% Fanbase: 26.90% Trending: 60.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 43.61% • Very Strong

As of 2025-09-09

1,012,928

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:43 UTC

Genres

latinlatinspiritualslatin worshiplatin christianchristian music

Biography

Oscar Medina, un talentoso cantautor y productor mexicano, nacido en Mexicali, es conocido por su inspiradora música cristiana. A pesar de no haber recibido formación musical formal, ha lanzado diez álbumes a lo largo de su carrera, desde su debut en solitario en 1985 con "Corazones de Piedra". Su décima producción, "Muestra Su Amor", lanzada en 2019, continúa su legado de canciones que tocan los corazones de audiencias globales, con más de 200 millones de visitas en sus redes sociales.

Con casi cuatro décadas de experiencia, Medina ha compartido su mensaje de amor y gracia a través de sus canciones, abordando temas significativos tanto para el público cristiano como para el público en general. Con una influencia que trasciende fronteras, sus melodías siguen siendo un bálsamo para el alma y un recordatorio constante del poder sanador del amor.

Top Brand Affinities

Report Date: 2025-09-09

Oscar Medina resonates most with 25-34 & 18-24 audiences and shows durable presence in COLOMBIA, UNITED STATES, DOMINICAN REPUBLIC. With a male-leaning (53%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (20,608 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Univision, Amazon Music, Cafecito makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oscar Medina score 0.21% — Low bucket.

Brand: UnivisionBrand: Amazon MusicBrand: Cafecito

Followers:1,012,928

Engagements:2,084

Rate:0.2%

Posts:1,003

Avg Likes:1,894

Avg Comments:109

Avg Views:32,272

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,012,928 · Engagements 2,084 · Rate 0.2% Posts 1,003 · Views 32,272 · Avg Likes 1,894 · Avg Comments 109 · Avg Views 32,272	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 18-24: 28% 35-44: 21% 45-64: 13%	Largest: 25-34 (35%); next: 18-24 (28%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	COLOMBIA (20%) UNITED STATES (18%) DOMINICAN REPUBLIC (16%) MEXICO (8%) PERU (6%)	Top regions: COLOMBIA (20%), UNITED STATES (18%), DOMINICAN REPUBLIC (16%)
Platform Engagement	Instagram: 355 avg likes/post · Tiktok: 11,664 avg views/post · Youtube: 20,608 avg views/post	Best reach: Youtube 20,608 avg views; best engagement: Tiktok 943 avg likes

Top Brand Affinities

Univision

Score: 43.61

Amazon Music

Score: 24.85

Cafecito

Score: 19.42

Akg

Score: 16.82

Sennheiser

Score: 15.97

Pro Tools

Score: 9.18

Atmos

Score: 7.90

Daewoo

Score: 6.91

Bethesda Softworks

Score: 5.78

Suavecito

Score: 5.39

Spotify Music

Score: 5.08

Movistar

Score: 4.12

Brand	Category	Score
Univision		43.61
Amazon Music		24.85
Cafecito		19.42
Akg		16.82
Sennheiser		15.97
Pro Tools		9.18
Atmos		7.90
Daewoo		6.91
Bethesda Softworks		5.78
Suavecito		5.39
Spotify Music		5.08
Movistar		4.12
VidaSana		4.10
Pandora		2.54
musical.ly		2.48
Pic Collage		2.17
Herbalife		2.16
Forever 21		2.01
Bellagio		1.90
Yamaha		1.82
Costco		1.52
Amazon		1.51
Pepsi		1.42
Adobe		1.41
SheInside		1.38
SoundCloud		1.33
shein		1.32
Los Angeles Lakers		1.22
Huawei		1.20
Sony		1.11
Coca-Cola		1.10
Puma		1.09
Pixar		1.03
Walmart		0.97
NBA		0.97
Anastasia Beverly Hills		0.96
MAC Cosmetics		0.95
Marvel		0.89
NFL		0.87
Prada		0.86
Tesla Motors		0.83
Netflix		0.81
Beats Electronics		0.81
Nikon		0.79
McDonald's		0.78
Ferrari		0.76
Apple		0.76
Lamborghini		0.75
H&M		0.74
FIFA		0.71