Oscar and the Wolf

Oscar and the Wolf — pop artist from BE.

Max Colombie, known as Oscar and the Wolf, has coined his music as "Disney music for adults," breaking genre barriers since his 2014 debut with "Entity." His…

Influence: 58.23% Fanbase: 41.55% Trending: 66.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Delhaize • 97.59% • Very Strong

As of 2025-09-09

381,450

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:46 UTC

Genres

popbelgian indiebelgian poppopindie poprockbelgian rockalternativealternative

Biography

Max Colombie, known as Oscar and the Wolf, has coined his music as "Disney music for adults," breaking genre barriers since his 2014 debut with "Entity." His captivating live performances blend pop, R&B, EDM, and alternative elements, showcasing raw emotion and striking visuals. From folk and dream pop beginnings to club-infused tracks and sun-soaked synth-pop, Max's music evolves, earning him a devoted following and performances at major festivals like Pukkelpop and Tomorrowland. Moreover, he extends his influence beyond music, creating soundtracks for designer Dries Van Noten and recently released "Warrior," the Belgian National Team's World Cup anthem in 2023, delving into personal struggles with anxiety.

Top Brand Affinities

Report Date: 2025-09-09

Oscar and the Wolf is a clear fit for 18-24 & 25-34 audiences with strength across TüRKIYE, BELGIUM, IRAN. The audience is female-leaning (52%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (55,800 avg views per post); Instagram builds the community layer. Affinity data highlights Delhaize, Bloomon, Albert Heijn, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oscar and the Wolf score 3.92% — Very Strong bucket.

Brand: DelhaizeBrand: BloomonBrand: Albert Heijn

Followers:381,450

Engagements:14,951

Rate:3.9%

Posts:401

Avg Likes:14,480

Avg Comments:402

Avg Views:62,788

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 381,450 · Engagements 14,951 · Rate 3.9% Posts 401 · Views 62,788 · Avg Likes 14,480 · Avg Comments 402 · Avg Views 62,788	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 36% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (36%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	TüRKIYE (23%) BELGIUM (14%) IRAN (10%) UNITED STATES (8%) GEORGIA (5%)	Top regions: TüRKIYE (23%), BELGIUM (14%), IRAN (10%)
Platform Engagement	Instagram: 12,115 avg likes/post · Tiktok: 55,800 avg views/post · Youtube: 6,988 avg views/post	Best reach: Tiktok 55,800 avg views; best engagement: Instagram 12,115 avg likes

Top Brand Affinities

Delhaize

Score: 97.59

Bloomon

Score: 81.43

Albert Heijn

Score: 36.58

Efteling

Score: 32.36

Tomorrowland

Score: 20.26

Rituals

Score: 19.40

Galeries Lafayette

Score: 15.67

Hema

Score: 13.78

Jean Paul Gaultier

Score: 13.70

Sandro

Score: 11.46

Accor Hotels

Score: 10.64

Zalando

Score: 10.60

Brand	Category	Score
Delhaize		97.59
Bloomon		81.43
Albert Heijn		36.58
Efteling		32.36
Tomorrowland		20.26
Rituals		19.40
Galeries Lafayette		15.67
Hema		13.78
Jean Paul Gaultier		13.70
Sandro		11.46
Accor Hotels		10.64
Zalando		10.60
Massimo Dutti		10.50
JACQUEMUS		10.25
KLM		9.69
Acne Studios		7.22
KARL LAGERFELD		6.60
Maison Margiela		6.57
Pioneer		6.42
Ableton		6.23
Amstel		5.98
Loewe		5.28
Aperol		4.81
Lollapalooza		4.72
Dr. Martens		4.60
Longchamp		4.42
Besiktas		4.39
Alexander McQueen		4.33
Polaroid		4.28
TOM FORD		4.04
Pull&Bear		3.88
Marc Jacobs		3.88
Martini		3.86
Urban Outfitters		3.64
Bacardi		3.60
Miu Miu		3.55
Citroen		3.41
NBC		3.31
Moschino		3.10
Primark		2.99
KENZO		2.98
Stradivarius		2.97
Montblanc		2.91
Babybump		2.88
BALMAIN		2.84
Carhartt		2.82
H&M		2.81
Philips		2.77
ASOS		2.70
Zara		2.64