Os Arrais

Os Arrais — rock artist from BR.

Os Arrais é o nome escolhido pelos irmãos Tiago e André Arrais para representar seu trabalho musical, refletindo sua ligação pessoal com a significância do…

Influence: 52.75% Fanbase: 35.62% Trending: 61.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sarar • 17.01% • Very Strong

As of 2025-09-08

571,969

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:20:19 UTC

Genres

rockrock gospel brasileirolatinadoracaospiritualsworld worshipbrazilian gospellouvorchristian musicfolk & traditionalfolk brasileiro

Biography

Os Arrais é o nome escolhido pelos irmãos Tiago e André Arrais para representar seu trabalho musical, refletindo sua ligação pessoal com a significância do termo "Arrais" como condutores de embarcações. Além de sua música, ambos encaram a vida como uma jornada na qual são condutores, enfrentando desafios e experiências que se refletem em suas composições e existência cotidiana. Como navegadores no mar da vida, Os Arrais compartilham suas jornadas pessoais por meio de sua música e vivências.

Top Brand Affinities

Report Date: 2025-09-08

Os Arrais reliably reaches 18-24 & 25-34 audiences in BRAZIL, PORTUGAL, UNITED STATES. The base is female-leaning (52%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (341,077 avg views per post); Youtube layers on depth and replies. The audience sits near Sarar, Banco Bradesco, Lojas Renner, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Os Arrais score 1.70% — Moderate bucket.

Brand: SararBrand: Banco BradescoBrand: Lojas Renner

Followers:571,969

Engagements:9,723

Rate:1.7%

Posts:478

Avg Likes:9,534

Avg Comments:236

Avg Views:341,077

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 571,969 · Engagements 9,723 · Rate 1.7% Posts 478 · Views 341,077 · Avg Likes 9,534 · Avg Comments 236 · Avg Views 341,077	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 7% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) ANGOLA (0%) SPAIN (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 2,377 avg likes/post · Youtube: 341,077 avg views/post	Best reach: Youtube 341,077 avg views; best engagement: Youtube 7,157 avg likes

Top Brand Affinities

Sarar

Score: 17.01

Banco Bradesco

Score: 16.05

Lojas Renner

Score: 14.64

Riachuelo

Score: 10.83

Itaipava

Score: 8.85

Boticario

Score: 8.78

Rapha

Score: 6.77

Xerox

Score: 6.26

Eudora

Score: 5.39

Mary Kay

Score: 4.24

Moda Praia

Score: 4.14

Lollapalooza

Score: 3.76

Brand	Category	Score
Sarar		17.01
Banco Bradesco		16.05
Lojas Renner		14.64
Riachuelo		10.83
Itaipava		8.85
Boticario		8.78
Rapha		6.77
Xerox		6.26
Eudora		5.39
Mary Kay		4.24
Moda Praia		4.14
Lollapalooza		3.76
Pfizer		3.45
Pixar		1.65
shein		1.48
SheInside		1.46
Spotify Music		1.35
Heineken		1.29
DC Entertainment		1.25
Renault		1.22
UFC		1.18
musical.ly		1.17
Xiaomi		1.12
Netflix		1.10
Nutella		1.06
Coca-Cola		1.04
Marvel Entertainment		0.99
FIFA		0.99
GoPro		0.87
Adobe		0.80
NBA		0.78
Yamaha		0.77
Star Wars		0.77
Converse		0.75
Vans		0.75
Polaroid		0.73
Amazon		0.70
MAC Cosmetics		0.69
Ray-Ban		0.67
McDonald's		0.67
Walt Disney		0.66
Sony		0.63
Canon		0.62
HBO		0.59
Chevrolet		0.55
Zara		0.54
Starbucks		0.53
Samsung Group		0.43
Google		0.43
PlayStation		0.41