Orville Peck
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,268,178
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:46:28 UTC
Genres
Biography
Orville Peck engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, CANADA, BRAZIL. The fan base skews heavily male (62%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (119,950 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Sugarpill Cosmetics, Grindr, bonappetitmag, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,268,178 · Engagements 74,655 · Rate 5.9% Posts 838 · Views 162,753 · Avg Likes 74,095 · Avg Comments 564 · Avg Views 162,753 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 37% 35-44: 14% 45-64: 8% |
Largest: 18-24 (38%); next: 25-34 (37%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
UNITED STATES (58%) CANADA (9%) BRAZIL (4%) AUSTRALIA (3%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (58%), CANADA (9%), BRAZIL (4%) |
| Platform Engagement | Instagram: 69,605 avg likes/post · Tiktok: 119,950 avg views/post · Youtube: 42,803 avg views/post | Best reach: Tiktok 119,950 avg views; best engagement: Instagram 69,605 avg likes |
Top Brand Affinities
Sugarpill Cosmetics
Grindr
bonappetitmag
Jean Paul Gaultier
Glossier
Barbie
Vivienne Westwood
J.Crew
Maison Margiela
Acne Studios
Alexander McQueen
Loewe
| Brand | Category | Score |
|---|---|---|
| Sugarpill Cosmetics | 26.09 | |
| Grindr | 19.81 | |
| bonappetitmag | 16.62 | |
| Jean Paul Gaultier | 12.04 | |
| Glossier | 10.61 | |
| Barbie | 9.79 | |
| Vivienne Westwood | 9.37 | |
| J.Crew | 8.96 | |
| Maison Margiela | 8.27 | |
| Acne Studios | 8.03 | |
| Alexander McQueen | 7.81 | |
| Loewe | 6.69 | |
| JACQUEMUS | 6.59 | |
| MATTEL | 6.29 | |
| Dr. Martens | 5.49 | |
| Coachella | 5.49 | |
| Coors | 5.38 | |
| Polaroid | 5.30 | |
| Hot Topic | 5.29 | |
| American Eagle | 5.21 | |
| Oculus | 5.15 | |
| Kodak | 5.09 | |
| Pacific Northwest Wonderland | 5.07 | |
| Marc Jacobs | 5.04 | |
| Miu Miu | 5.02 | |
| Showtime | 4.98 | |
| Paramount Pictures | 4.94 | |
| Urban Outfitters | 4.90 | |
| Free People | 4.72 | |
| Bethesda Softworks | 4.64 | |
| Summit Entertainment | 4.60 | |
| Power Rangers | 4.59 | |
| Pfizer | 4.56 | |
| Lollapalooza | 4.53 | |
| American Airlines | 4.51 | |
| Tinder | 4.49 | |
| Carhartt | 4.42 | |
| Emporium | 4.14 | |
| Taco Bell | 4.12 | |
| Coach | 4.04 | |
| Verizon | 4.00 | |
| Airbnb | 3.99 | |
| Vogue | 3.89 | |
| Kickstarter | 3.87 | |
| ASOS | 3.86 | |
| Prismacolor | 3.65 | |
| NORDSTROM | 3.62 | |
| Columbia Pictures | 3.56 | |
| Moschino | 3.47 | |
| Budweiser | 3.37 |
Official Profiles
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LoginArtist: Orville Peck
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
