Oruam

Oruam

Country: PT | Gender: male

Influence: 53.30% Fanbase: 55.29% Trending: 52.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

5,916

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-29 13:49:20 UTC

Genres

r&b, funk & soulfunk carioca

Biography

Oruam is a rising talent in the Brazilian trap and rap scene, known for his unique style that combines emotive lyrics and a captivating flow. His music, which blends personal experiences, reflections on life in the outskirts, and universal emotions, has earned him a growing following in the country's music industry.

With a versatile approach that seamlessly shifts between impactful beats and catchy melodies, Oruam has amassed millions of streams on digital platforms, steadily building a dedicated fan base and establishing himself as one of the genre's most promising figures. His discography serves as a reflection of dreams and realities, showcasing the raw talent of a burgeoning star.

Oruam Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Oruam reaches 18-24 & 25-34 audiences concentrated in key English-speaking markets. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,067 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Oruam score 2.47%Strong bucket.
Followers:5,916
Engagements:146
Rate:2.5%
Posts:44
Views:2,120
Avg Likes:141
Avg Comments:3
Avg Views:2,120

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 5,916 · Engagements 146 · Rate 2.5%
Posts 44 · Views 2,120 · Avg Likes 141 · Avg Comments 3 · Avg Views 2,120
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 49%
25-34: 31%
13-17: 11%
35-44: 7%
Largest: 18-24 (49%); next: 25-34 (31%)
Gender Split Female: 38%
Male: 62%
Non-binary/Other: 0%
Skews male (62%)
Top Countries No country breakdown.
Platform Engagement Tiktok: 53 avg views/post · Youtube: 2,067 avg views/post Best reach: Youtube 2,067 avg views; best engagement: Youtube 140 avg likes

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Oruam

Date Range: 2025-12-29 → 2025-12-29
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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