Oruam

Oruam — r&b, funk & soul artist from PT.

Oruam is a rising talent in the Brazilian trap and rap scene, known for his unique style that combines emotive lyrics and a captivating flow. His music, which…

Established

Country: PT | Gender: male | Artist ID: 38fabe58-450d-496f-b5e3-98d45c87dca3

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Genres

r&b, funk & soulfunk carioca

Influential: 53.30% Fanbase: 55.29% Trending: 52.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Not available

As of 2025-09-09

5,916

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 53.30% | Fanbase 55.29% | Trending 52.31% | CAREER STAGE: MID_LEVEL

Biography

Oruam is a rising talent in the Brazilian trap and rap scene, known for his unique style that combines emotive lyrics and a captivating flow. His music, which blends personal experiences, reflections on life in the outskirts, and universal emotions, has earned him a growing following in the country's music industry.

With a versatile approach that seamlessly shifts between impactful beats and catchy melodies, Oruam has amassed millions of streams on digital platforms, steadily building a dedicated fan base and establishing himself as one of the genre's most promising figures. His discography serves as a reflection of dreams and realities, showcasing the raw talent of a burgeoning star.

Report Date: 2025-09-09

Oruam reaches 18-24 & 25-34 audiences concentrated in key English-speaking markets. The demographic tilt is heavily male (62%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 2,067 avg views per post, and Youtube maintains ongoing rapport. Affinity proximity to leading lifestyle names suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oruam score 2.47% — Strong bucket.

Followers:5,916

Engagements:146

Rate:2.5%

Posts:44

Avg Likes:141

Avg Comments:3

Avg Views:2,120

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,916 · Engagements 146 · Rate 2.5% Posts 44 · Views 2,120 · Avg Likes 141 · Avg Comments 3 · Avg Views 2,120	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 31% 13-17: 11% 35-44: 7%	Largest: 18-24 (49%); next: 25-34 (31%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries		No country breakdown.
Platform Engagement	Tiktok: 53 avg views/post · Youtube: 2,067 avg views/post	Best reach: Youtube 2,067 avg views; best engagement: Youtube 140 avg likes