OROCHI Brand Affinity ranks highest Itambé at 26.36% . Very Strong. Score DMDB 66.12% | Fanbase 63.34%

OROCHI — r&b, funk & soul artist from BR.

Orochi, a rising star in the Brazilian rap scene, gained recognition through his early participation in rap battles at the age of 14. With a strong presence in…

OROCHI

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bca-2f87-0948-abe0-a0369fe50396

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Genres

r&b, funk & soulfunk cariocarockrockhip-hop & raphip-hop/rapbrazilian hip hopmetaloriental metaljapanese power metal

Influential: 66.12% Fanbase: 63.34% Trending: 67.51%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Itambé • 26.36% • Very Strong

As of 2025-09-09

13,219,325

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.12% | Fanbase 63.34% | Trending 67.51% | CAREER STAGE: MAINSTREAM

Biography

Orochi, a rising star in the Brazilian rap scene, gained recognition through his early participation in rap battles at the age of 14. With a strong presence in cultural circles, Orochi has amassed millions of followers on social media and over a billion plays on his music. In 2020, he released his debut album "Celebridade" featuring nine original tracks, which was made available on all digital platforms on March 27, 2020.

Hailing from São Gonçalo, Orochi made a name for himself in the local rap battle scene, notably winning 21 consecutive battles at the "batalha do tanque." In 2015, he clinched a significant victory at the National Championship in Belo Horizonte, further solidifying his reputation in the industry. Building on his success, Orochi embarked on a solo career in 2019, establishing himself as one of the prominent rappers in Brazil. In 2021, he is set to release his upcoming album "LOBO."

Report Date: 2025-09-09

OROCHI maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. The audience leans heavily male (72%), so brand cues around style and status perform well. The clearest reach is on Youtube with 817,941 avg views per post; Instagram functions as the community touchpoint. Affinity with Itambé, Itaipava, Johnnie Walker makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OROCHI score 1.93% — Moderate bucket.

Brand: ItambéBrand: ItaipavaBrand: Johnnie Walker

Followers:13,219,325

Engagements:255,014

Rate:1.9%

Posts:203

Avg Likes:254,514

Avg Comments:5,524

Avg Views:817,941

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,219,325 · Engagements 255,014 · Rate 1.9% Posts 203 · Views 817,941 · Avg Likes 254,514 · Avg Comments 5,524 · Avg Views 817,941	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 24% 13-17: 8% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (24%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	BRAZIL (93%) PORTUGAL (4%) UNITED STATES (1%) ANGOLA (0%) SOUTH AFRICA (0%)	Top regions: BRAZIL (93%), PORTUGAL (4%), UNITED STATES (1%)
Platform Engagement	Instagram: 238,807 avg likes/post · Youtube: 817,941 avg views/post	Best reach: Youtube 817,941 avg views; best engagement: Instagram 238,807 avg likes

Top Brand Affinities

Itambé

Score: 26.36

Itaipava

Score: 14.95

Johnnie Walker

Score: 10.28

Quiksilver

Score: 9.29

Barber Shop Connect

Score: 9.13

Danone

Score: 8.99

Riachuelo

Score: 8.20

Xerox

Score: 7.91

Oakley

Score: 7.70

Moda Praia

Score: 6.28

Hurley

Score: 5.68

Lacoste

Score: 4.90

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Top Brand Affinities

Brand	Category	Score
Itambé		26.36
Itaipava		14.95
Johnnie Walker		10.28
Quiksilver		9.29
Barber Shop Connect		9.13
Danone		8.99
Riachuelo		8.20
Xerox		7.91
Oakley		7.70
Moda Praia		6.28
Hurley		5.68
Lacoste		4.90
Uber		4.47
Budweiser		3.55
Jack Daniels		2.60
Heineken		2.53
Lollapalooza		2.39
shein		2.29
SheInside		1.79
Maserati		1.75
Nike		1.67
Louis Vuitton		1.54
SoundCloud		1.47
Mitsubishi		1.45
Versace		1.37
Puma		1.36
Guess		1.23
Spotify Music		1.20
Hyundai		1.15
Gucci		1.15
Adidas		1.10
Pandora		1.08
Red Bull		1.05
Beats Electronics		1.04
Xiaomi		0.94
Tommy Hilfiger		0.88
Honda		0.87
Rolex		0.87
FIFA		0.86
McDonald's		0.86
Vogue		0.85
Volkswagen		0.77
DC Entertainment		0.73
Chanel		0.73
Coca-Cola		0.72
GoPro		0.70
Netflix		0.70
NBA		0.70
Zara		0.68
Prada		0.65