Oro Sólido

Oro Sólido — latin artist from DO.

Oro Solido, a popular merengue group in the late '90s and early 2000s, was led by Raul Acosta, also known as El Presidente, who was born in the Dominican…

Influence: 56.50% Fanbase: 32.43% Trending: 68.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 127.67% • Very Strong

As of 2025-09-08

151,866

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:58 UTC

Genres

latinlatintropicalmerengue

Biography

Oro Solido, a popular merengue group in the late '90s and early 2000s, was led by Raul Acosta, also known as El Presidente, who was born in the Dominican Republic and raised in New Jersey. Acosta's early interest in music led him to join the children's group los Nictos Del Rey and later study music at Kennedy's Musical World, eventually forming Oro Solido in 1994 with Puerto Rican and Dominican musicians. The group quickly gained success with hits like "Esta Cache" and continued to release albums annually, receiving a boost in popularity when their song "La Paleta" was featured in the movie Shaft.

In the late '90s, Acosta briefly pursued other projects, including forming his own record label and producing music for his brother Miguel Acosta. However, Oro Solido remained a priority, releasing albums like Party Time 2001 and signing with Sony Discos for Aqui Si Que Hay in 2001. The group also saw success with compilation releases and continued to be a prominent figure in the Latin music scene throughout the early 2000s.

Top Brand Affinities

Report Date: 2025-09-08

Oro Sólido builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED STATES, DOMINICAN REPUBLIC, THAILAND. With a male-leaning (51%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (106 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Zumba Wear, Univision, Amazon Music point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oro Sólido score 0.07% — Low bucket.

Brand: Zumba WearBrand: UnivisionBrand: Amazon Music

Followers:151,866

Engagements:106

Rate:0.1%

Posts:6,579

Avg Likes:106

Avg Comments:7

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 151,866 · Engagements 106 · Rate 0.1% Posts 6,579 · Views 0 · Avg Likes 106 · Avg Comments 7 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 30% 45-64: 16% 18-24: 13%	Largest: 25-34 (39%); next: 35-44 (30%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (51%) DOMINICAN REPUBLIC (10%) THAILAND (3%) COLOMBIA (2%) ECUADOR (2%)	Top regions: UNITED STATES (51%), DOMINICAN REPUBLIC (10%), THAILAND (3%)
Platform Engagement	Instagram: 106 avg likes/post	best engagement: Instagram 106 avg likes

Top Brand Affinities

Zumba Wear

Score: 127.67

Univision

Score: 81.05

Amazon Music

Score: 10.67

Jetblue Airways

Score: 10.27

American Airlines

Score: 8.03

Hennessy

Score: 7.15

iHeartRadio Music Awards

Score: 5.74

Pioneer

Score: 5.35

Margaritaville

Score: 5.13

Cafecito

Score: 4.40

CNN

Score: 3.85

ESPN

Score: 3.73

Brand	Category	Score
Zumba Wear		127.67
Univision		81.05
Amazon Music		10.67
Jetblue Airways		10.27
American Airlines		8.03
Hennessy		7.15
iHeartRadio Music Awards		5.74
Pioneer		5.35
Margaritaville		5.13
Cafecito		4.40
CNN		3.85
ESPN		3.73
Los Angeles Lakers		3.59
Pic Collage		3.38
Omega		3.22
Bacardi		3.14
SoundCloud		3.03
Spotify Music		2.65
NBC		2.41
LEGOLAND		2.21
NBA		2.14
NFL		2.02
Peugeot		1.95
Dolce & Gabbana		1.81
Beats Electronics		1.79
Paramount Pictures		1.73
Sony		1.63
shein		1.62
Pandora		1.59
Herbalife		1.59
Tesla Motors		1.54
Versace		1.51
Lamborghini		1.47
CBS		1.46
Paypal		1.46
Mitsubishi Motors		1.39
WWE		1.39
Rolex		1.38
Sneakerhead		1.38
Airbnb		1.37
SheInside		1.36
Zara		1.33
Walmart		1.33
Bellagio		1.33
Cadillac		1.30
The Olympic Games		1.29
Lexus		1.27
Grand Theft Auto		1.23
Pepsi		1.22
FashionNova		1.20