Orishas

Orishas — alternative artist from CU.

Orishas, a pioneering Cuban rap group, was established in Paris before gaining international acclaim for their fusion of Latin rhythms and hip-hop. They…

Influence: 58.98% Fanbase: 41.60% Trending: 67.67% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Havana Club • 32.94% • Very Strong

As of 2025-09-09

403,585

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:31 UTC

Genres

alternativelatin alternativecuban alternativehip-hop & rapconscious hip hoplatin hip hophip hop cubano

Biography

Orishas, a pioneering Cuban rap group, was established in Paris before gaining international acclaim for their fusion of Latin rhythms and hip-hop. They covered a range of topics including immigration, identity, and Afro-Cuban religion across four studio albums and the Latin Grammy-nominated compilation Antidiotico. Disbanding in 2009, they reunited years later to record in Cuba, resulting in the 2018 album Gourmet, featuring collaborations with a diverse range of artists.

Originally formed in Paris in the late '90s, Orishas, comprised of Roldán, Ruzzo, Yotuel, and Flaco-Pro, debuted with A Lo Cubano in 2000, a groundbreaking Latin rap album that combined Afro-Cuban rhythms with socially conscious lyrics. Their subsequent albums, including Emigrante and El Kilo, expanded their popularity across Europe. After a hiatus, Orishas returned with Gourmet in 2018, showcasing their musical evolution through collaborations with artists such as Jacob Forever and Franco de Vita.

Top Brand Affinities

Report Date: 2025-09-09

Orishas converts attention from 25-34 & 18-24 audiences across UNITED STATES, SPAIN, BRAZIL. Audience shape is heavily male (62%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 13,109 avg views per post, with supportive conversation on Instagram. Shared audience with Havana Club, El Corte Ingles, Univision underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orishas score 0.53% — Low bucket.

Brand: Havana ClubBrand: El Corte InglesBrand: Univision

Followers:403,585

Engagements:2,149

Rate:0.5%

Posts:166

Avg Likes:2,149

Avg Comments:89

Avg Views:13,109

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 403,585 · Engagements 2,149 · Rate 0.5% Posts 166 · Views 13,109 · Avg Likes 2,149 · Avg Comments 89 · Avg Views 13,109	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 31% 35-44: 17% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (31%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (17%) SPAIN (15%) BRAZIL (11%) COLOMBIA (10%) MEXICO (6%)	Top regions: UNITED STATES (17%), SPAIN (15%), BRAZIL (11%)
Platform Engagement	Instagram: 2,002 avg likes/post · Youtube: 13,109 avg views/post	Best reach: Youtube 13,109 avg views; best engagement: Instagram 2,002 avg likes

Top Brand Affinities

Havana Club

Score: 32.94

El Corte Ingles

Score: 21.40

Univision

Score: 16.91

Movistar

Score: 9.83

Pioneer

Score: 9.08

American Airlines

Score: 8.35

Carolina Herrera

Score: 8.01

VidaSana

Score: 7.23

Cafecito

Score: 7.10

Iberostar Hotels & Resorts

Score: 7.00

Acroyoga

Score: 6.94

Suavecito

Score: 5.56

Brand	Category	Score
Havana Club		32.94
El Corte Ingles		21.40
Univision		16.91
Movistar		9.83
Pioneer		9.08
American Airlines		8.35
Carolina Herrera		8.01
VidaSana		7.23
Cafecito		7.10
Iberostar Hotels & Resorts		7.00
Acroyoga		6.94
Suavecito		5.56
KARL LAGERFELD		5.08
Campari		4.21
Pull&Bear		3.55
Lollapalooza		3.52
Stradivarius		2.80
Tomorrowland		2.78
Spotify Music		2.47
Heineken		2.37
Dolce & Gabbana		2.20
Primark		2.15
Pantone Inc		2.04
musical.ly		1.99
Bershka		1.83
Peugeot		1.82
shein		1.79
Universal		1.77
Fiat		1.71
Beats Electronics		1.69
Calvin Klein		1.68
HBO		1.60
SheInside		1.59
Guess		1.56
GoPro		1.42
Harley-Davidson		1.40
Warner Bros		1.39
Los Angeles Lakers		1.39
Versace		1.35
Pandora		1.34
Travelgram		1.32
Ray-Ban		1.29
UFC		1.25
NBA		1.25
Fujifilm		1.24
FIFA		1.24
Coachella		1.20
Renault		1.20
Zara		1.19
Puma		1.19