Orion Sun

Orion Sun — pop artist from US.

Music has the power to transform and shape our lives in profound ways. From evoking emotions to sparking inspiration, music has the ability to connect people…

Influence: 61.27% Fanbase: 48.04% Trending: 67.89% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 16.03% • Very Strong

As of 2025-09-08

189,204

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:47 UTC

Genres

popbedroom popr&b, funk & soulindie soulalternative r&bchill r&bindie r&br&b/soulcontemporary r&bsoul

Biography

Music has the power to transform and shape our lives in profound ways. From evoking emotions to sparking inspiration, music has the ability to connect people across cultures and generations. Whether it's the lyrics that resonate with our experiences or the melodies that transport us to different realms, music has a unique ability to become a soundtrack to our lives.

Through music, we find solace in times of sorrow, celebration in moments of joy, and courage in times of uncertainty. It serves as a universal language that transcends barriers and unites individuals from diverse backgrounds. The beauty of music lies in its ability to become a medium through which we express ourselves, connect with others, and make sense of the world around us.

Top Brand Affinities

Report Date: 2025-09-08

Orion Sun engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, BRAZIL, CANADA. The fan base skews male-leaning (52%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,707 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ableton, MOOG, Glossier, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orion Sun score 4.79% — Very Strong bucket.

Brand: AbletonBrand: MOOGBrand: Glossier

Followers:189,204

Engagements:9,055

Rate:4.8%

Posts:185

Avg Likes:9,018

Avg Comments:117

Avg Views:3,707

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 189,204 · Engagements 9,055 · Rate 4.8% Posts 185 · Views 3,707 · Avg Likes 9,018 · Avg Comments 117 · Avg Views 3,707	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 33% 13-17: 7% 35-44: 5%	Largest: 18-24 (54%); next: 25-34 (33%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	UNITED STATES (50%) BRAZIL (4%) CANADA (4%) SOUTH AFRICA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (50%), BRAZIL (4%), CANADA (4%)
Platform Engagement	Instagram: 8,572 avg likes/post · Youtube: 3,707 avg views/post	Best reach: Youtube 3,707 avg views; best engagement: Instagram 8,572 avg likes

Top Brand Affinities

Ableton

Score: 16.03

MOOG

Score: 15.28

Glossier

Score: 13.37

Akai

Score: 12.61

Mixcloud

Score: 12.57

Depop

Score: 12.53

SoundCloud

Score: 10.36

Amazon Music

Score: 9.53

Coachella

Score: 7.53

Urban Outfitters

Score: 7.44

Maison Margiela

Score: 6.82

Spotify Music

Score: 6.73

Brand	Category	Score
Ableton		16.03
MOOG		15.28
Glossier		13.37
Akai		12.61
Mixcloud		12.57
Depop		12.53
SoundCloud		10.36
Amazon Music		9.53
Coachella		7.53
Urban Outfitters		7.44
Maison Margiela		6.82
Spotify Music		6.73
Kodak		6.70
Champion		6.16
Dr. Martens		5.92
Loewe		5.03
Coach		4.96
Lollapalooza		4.85
Free People		4.83
Beats Electronics		4.55
Kickstarter		4.45
American Eagle		4.45
Verizon		4.28
Polaroid		4.18
Steve Madden		4.15
ASOS		3.90
Showtime		3.64
Tinder		3.57
Fujifilm		3.57
Carhartt		3.40
Paramount Pictures		3.27
Stüssy		3.06
Hennessy		2.83
Fenty beauty		2.83
Nickelodeon		2.82
Airbnb		2.71
Target		2.67
Vogue		2.64
Skoda		2.55
Paypal		2.52
Forever 21		2.51
Busch		2.19
Adobe		2.18
FashionNova		2.18
Pixar		2.17
Vans		2.08
Timberland		1.95
Converse		1.95
Hollister Co		1.94
Sunnies Studios		1.88