Original Broadway Cast of Dear Evan Hansen

Original Broadway Cast of Dear Evan Hansen

Country: AU

Influence: 49.80% Fanbase: 14.78% Trending: 67.31% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

HBO Max • 12.36% • Very Strong

As of 2025-09-09

912,081

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:38:14 UTC

Genres

soundtrack, stage & screenbroadwayelectronicdance

Biography

The Original Broadway Cast recording of Dear Evan Hansen captures the emotional depth and vulnerability of the show's Tony Award-winning score. Ben Platt's performance as the titular character shines, conveying the character's struggles with anxiety and loneliness through his powerful vocals. The album features standout tracks such as "Waving Through a Window" and "You Will Be Found", showcasing the cast's impressive vocal talents and the show's poignant storytelling.

The music of Dear Evan Hansen, composed by Benj Pasek and Justin Paul, weaves a compelling narrative that resonates with audiences. The Original Broadway Cast recording serves as a testament to the show's impact, highlighting the raw emotions and universal themes of connection and acceptance. With its moving melodies and heartfelt lyrics, the album remains a standout in the world of musical theater, offering a powerful listening experience that captures the essence of the acclaimed Broadway production.

Original Broadway Cast of Dear Evan Hansen Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Original Broadway Cast of Dear Evan Hansen keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, PHILIPPINES. The composition is heavily female (69%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 32,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with HBO Max, Hot Topic, Schwartz's supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Original Broadway Cast of Dear Evan Hansen score 0.50%Low bucket.
Brand: HBO MaxBrand: Hot TopicBrand: Schwartz's
Followers:912,081
Engagements:4,573
Rate:0.5%
Posts:2,077
Views:63,576
Avg Likes:4,478
Avg Comments:68
Avg Views:63,576

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 912,081 · Engagements 4,573 · Rate 0.5%
Posts 2,077 · Views 63,576 · Avg Likes 4,478 · Avg Comments 68 · Avg Views 63,576
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 57%
25-34: 21%
13-17: 13%
35-44: 6%
Largest: 18-24 (57%); next: 25-34 (21%)
Gender Split Female: 69%
Male: 31%
Non-binary/Other: 0%
Skews female (69%)
Top Countries UNITED STATES (53%)
UNITED KINGDOM (9%)
PHILIPPINES (7%)
CANADA (4%)
AUSTRALIA (3%)
Top regions: UNITED STATES (53%), UNITED KINGDOM (9%), PHILIPPINES (7%)
Platform Engagement Instagram: 2,939 avg likes/post · Tiktok: 32,800 avg views/post · Youtube: 30,776 avg views/post Best reach: Tiktok 32,800 avg views; best engagement: Instagram 2,939 avg likes

Top Brand Affinities

HBO Max
Score: 12.36
Hot Topic
Score: 10.89
Schwartz's
Score: 10.72
Margaritaville
Score: 7.91
Five Nights at Freddy's
Score: 7.84
SpeedPaint
Score: 6.78
Barbie
Score: 6.52
Verizon
Score: 6.21
RedBubble
Score: 6.12
Macy's
Score: 5.44
Publix
Score: 5.22
Chick-fil-A
Score: 5.01
Brand Category Score
HBO Max 12.36
Hot Topic 10.89
Schwartz's 10.72
Margaritaville 7.91
Five Nights at Freddy's 7.84
SpeedPaint 6.78
Barbie 6.52
Verizon 6.21
RedBubble 6.12
Macy's 5.44
Publix 5.22
Chick-fil-A 5.01
American Eagle 4.94
Summit Entertainment 4.79
Pixar 4.57
NBC 4.52
Prismacolor 4.36
Taco Bell 4.21
Busch 4.17
iHeartRadio Music Awards 4.16
Target 4.15
Nickelodeon 4.12
Universal 4.07
OLD NAVY 4.00
Chrysler 3.97
Amway 3.95
Showtime 3.86
Cartoon Network 3.82
Paramount Pictures 3.81
Bethesda Softworks 3.59
Comedy Central 3.57
CBS 3.52
CBS Television Studios 3.39
Heinz 3.36
AMC 3.33
Walt Disney 3.25
Urban Outfitters 2.76
Chipotle Mexican Grill 2.69
Columbia Pictures 2.64
BBC 2.59
Walmart 2.59
Philips 2.56
Sunnies Studios 2.49
Marvel Entertainment 2.43
NHL 2.35
Lollapalooza 2.34
Star Wars 2.23
Pandora 2.23
Netflix 2.22
Airbnb 2.16

Official Profiles

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Artist: Original Broadway Cast of Dear Evan Hansen

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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