Original Broadway Cast of Dear Evan Hansen
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
912,081
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 14:38:14 UTC
Genres
Biography
The music of Dear Evan Hansen, composed by Benj Pasek and Justin Paul, weaves a compelling narrative that resonates with audiences. The Original Broadway Cast recording serves as a testament to the show's impact, highlighting the raw emotions and universal themes of connection and acceptance. With its moving melodies and heartfelt lyrics, the album remains a standout in the world of musical theater, offering a powerful listening experience that captures the essence of the acclaimed Broadway production.
Original Broadway Cast of Dear Evan Hansen keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, PHILIPPINES. The composition is heavily female (69%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 32,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with HBO Max, Hot Topic, Schwartz's supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 912,081 · Engagements 4,573 · Rate 0.5% Posts 2,077 · Views 63,576 · Avg Likes 4,478 · Avg Comments 68 · Avg Views 63,576 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 21% 13-17: 13% 35-44: 6% |
Largest: 18-24 (57%); next: 25-34 (21%) |
| Gender Split |
Female: 69% Male: 31% Non-binary/Other: 0% |
Skews female (69%) |
| Top Countries |
UNITED STATES (53%) UNITED KINGDOM (9%) PHILIPPINES (7%) CANADA (4%) AUSTRALIA (3%) |
Top regions: UNITED STATES (53%), UNITED KINGDOM (9%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 2,939 avg likes/post · Tiktok: 32,800 avg views/post · Youtube: 30,776 avg views/post | Best reach: Tiktok 32,800 avg views; best engagement: Instagram 2,939 avg likes |
Top Brand Affinities
HBO Max
Hot Topic
Schwartz's
Margaritaville
Five Nights at Freddy's
SpeedPaint
Barbie
Verizon
RedBubble
Macy's
Publix
Chick-fil-A
| Brand | Category | Score |
|---|---|---|
| HBO Max | 12.36 | |
| Hot Topic | 10.89 | |
| Schwartz's | 10.72 | |
| Margaritaville | 7.91 | |
| Five Nights at Freddy's | 7.84 | |
| SpeedPaint | 6.78 | |
| Barbie | 6.52 | |
| Verizon | 6.21 | |
| RedBubble | 6.12 | |
| Macy's | 5.44 | |
| Publix | 5.22 | |
| Chick-fil-A | 5.01 | |
| American Eagle | 4.94 | |
| Summit Entertainment | 4.79 | |
| Pixar | 4.57 | |
| NBC | 4.52 | |
| Prismacolor | 4.36 | |
| Taco Bell | 4.21 | |
| Busch | 4.17 | |
| iHeartRadio Music Awards | 4.16 | |
| Target | 4.15 | |
| Nickelodeon | 4.12 | |
| Universal | 4.07 | |
| OLD NAVY | 4.00 | |
| Chrysler | 3.97 | |
| Amway | 3.95 | |
| Showtime | 3.86 | |
| Cartoon Network | 3.82 | |
| Paramount Pictures | 3.81 | |
| Bethesda Softworks | 3.59 | |
| Comedy Central | 3.57 | |
| CBS | 3.52 | |
| CBS Television Studios | 3.39 | |
| Heinz | 3.36 | |
| AMC | 3.33 | |
| Walt Disney | 3.25 | |
| Urban Outfitters | 2.76 | |
| Chipotle Mexican Grill | 2.69 | |
| Columbia Pictures | 2.64 | |
| BBC | 2.59 | |
| Walmart | 2.59 | |
| Philips | 2.56 | |
| Sunnies Studios | 2.49 | |
| Marvel Entertainment | 2.43 | |
| NHL | 2.35 | |
| Lollapalooza | 2.34 | |
| Star Wars | 2.23 | |
| Pandora | 2.23 | |
| Netflix | 2.22 | |
| Airbnb | 2.16 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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