Orezi

Orezi — pop artist from NG.

OREZI, the Nigerian singer and songwriter, gained fame with his 2013 Dancehall hit "Rihanna," leading to multiple awards and performances worldwide. His debut…

Influence: 54.43% Fanbase: 38.25% Trending: 62.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 23.68% • Very Strong

As of 2025-09-09

1,142,037

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:15:50 UTC

Genres

popafro dancehallafropopnigerian popothersworldwideafricanazontobeats

Biography

OREZI, the Nigerian singer and songwriter, gained fame with his 2013 Dancehall hit "Rihanna," leading to multiple awards and performances worldwide. His debut album "Ghen Ghen" featured collaborations with renowned artists like Davido, Flavour, and Wizkid, further solidifying his success in the music industry. In 2019, his track "Sweet Sensation" with Sheeba became a massive hit in East Africa and the Caribbeans, accumulating over 25 million streams.

With a decade of global hits and African dancehall anthems under his belt, Orezi continues to captivate audiences with his consistent stream of chart-topping music.

Top Brand Affinities

Report Date: 2025-09-09

Orezi maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, KENYA, NIGERIA. The audience leans heavily male (64%), so brand cues around style and status perform well. The clearest reach is on Youtube with 1,098 avg views per post; Instagram functions as the community touchpoint. Affinity with Airtel, Pioneer, A.P.C. makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orezi score 0.37% — Low bucket.

Brand: AirtelBrand: PioneerBrand: A.P.C.

Followers:1,142,037

Engagements:4,250

Rate:0.4%

Posts:162

Avg Likes:4,248

Avg Comments:78

Avg Views:1,098

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,142,037 · Engagements 4,250 · Rate 0.4% Posts 162 · Views 1,098 · Avg Likes 4,248 · Avg Comments 78 · Avg Views 1,098	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 42% 35-44: 6% 13-17: 3%	Largest: 25-34 (47%); next: 18-24 (42%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	UNITED STATES (17%) KENYA (13%) NIGERIA (9%) UGANDA (9%) FRANCE (6%)	Top regions: UNITED STATES (17%), KENYA (13%), NIGERIA (9%)
Platform Engagement	Instagram: 4,204 avg likes/post · Youtube: 1,098 avg views/post	Best reach: Youtube 1,098 avg views; best engagement: Instagram 4,204 avg likes

Top Brand Affinities

Airtel

Score: 23.68

Pioneer

Score: 13.30

A.P.C.

Score: 13.28

CNN

Score: 12.30

Hennessy

Score: 7.71

FOREX

Score: 7.01

Hublot

Score: 6.19

MTV

Score: 4.74

BBC

Score: 4.62

FashionNova

Score: 4.05

BALMAIN

Score: 3.06

Fendi

Score: 2.99

Brand	Category	Score
Airtel		23.68
Pioneer		13.30
A.P.C.		13.28
CNN		12.30
Hennessy		7.71
FOREX		7.01
Hublot		6.19
MTV		4.74
BBC		4.62
FashionNova		4.05
BALMAIN		3.06
Fendi		2.99
Versace		2.77
Monster Beverage		2.71
SoundCloud		2.66
Balenciaga		2.58
KENZO		2.56
Dolce & Gabbana		2.55
Kodak		2.43
Beats Electronics		2.42
Paramount Pictures		2.37
Pepsi		2.15
musical.ly		2.12
Timberland		2.03
Gucci		1.98
Lexus		1.90
Bugatti		1.79
Showtime		1.78
Rolex		1.71
Lacoste		1.61
Burberry		1.52
Guinness		1.49
Coca-Cola		1.48
GIVENCHY		1.46
Louis Vuitton		1.39
Red Bull		1.37
Los Angeles Lakers		1.37
Tommy Hilfiger		1.35
Heineken		1.22
Bentley		1.21
Puma		1.14
Spotify Music		1.10
New Balance		1.07
Paypal		1.05
Supreme		1.05
Lamborghini		1.05
Cartier		1.04
Tesla Motors		0.96
Toyota		0.94
H&M		0.93