orchid mantis

orchid mantis — pop artist from US.

Thomas Howard, an Atlanta-based artist, has been known for over a decade for his ability to evoke nostalgia in its various forms. Orchid Mantis, his project…

Influence: 51.47% Fanbase: 27.00% Trending: 63.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 30.57% • Very Strong

As of 2025-11-11

10,312

Social Media Followers

As of 2025-11-11

00:00:00

Hours Airplay

2025-12-29 00:21:53 UTC

Genres

poppopmodern dream popindie poprockindie garage rockalternativedreamo

Biography

Thomas Howard, an Atlanta-based artist, has been known for over a decade for his ability to evoke nostalgia in its various forms. Orchid Mantis, his project that garnered attention through bedroom-pop albums released by Z Tapes in the mid-2010s, showcases his diverse musical talents. Howard's discography spans multiple genres, from ambient to indie pop, all focused on capturing the beauty of dreamlike states and fading memories amidst the melancholic allure of tape decay. In addition to Orchid Mantis, Howard also explores different musical avenues with projects like Haunted Tape, blue noon, and Harpsichord Canvas.

Top Brand Affinities

Report Date: 2025-11-11

orchid mantis draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, MEXICO. The skew is heavily male (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 318 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Ableton, Akai makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist orchid mantis score 3.13% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Akai

Followers:10,312

Engagements:323

Rate:3.1%

Posts:608

Avg Likes:323

Avg Comments:11

Avg Views:318

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,312 · Engagements 323 · Rate 3.1% Posts 608 · Views 318 · Avg Likes 323 · Avg Comments 11 · Avg Views 318	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 56% 18-24: 20% 35-44: 18% 45-64: 6%	Largest: 25-34 (56%); next: 18-24 (20%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (38%) BRAZIL (7%) MEXICO (7%) CANADA (4%) FRANCE (4%)	Top regions: UNITED STATES (38%), BRAZIL (7%), MEXICO (7%)
Platform Engagement	Instagram: 302 avg likes/post · Youtube: 318 avg views/post	Best reach: Youtube 318 avg views; best engagement: Instagram 302 avg likes

Top Brand Affinities

MOOG

Score: 30.57

Ableton

Score: 27.86

Akai

Score: 20.63

SoundCloud

Score: 16.00

Mixcloud

Score: 15.24

Spotify Music

Score: 12.30

Amazon Music

Score: 11.28

Pro Tools

Score: 9.42

Kodak

Score: 7.06

Beats Electronics

Score: 5.78

Polaroid

Score: 5.72

Verizon

Score: 5.34

Brand	Category	Score
MOOG		30.57
Ableton		27.86
Akai		20.63
SoundCloud		16.00
Mixcloud		15.24
Spotify Music		12.30
Amazon Music		11.28
Pro Tools		9.42
Kodak		7.06
Beats Electronics		5.78
Polaroid		5.72
Verizon		5.34
Fujifilm		5.20
Kroger		4.97
Carhartt		4.40
Sega		4.35
Philips		3.99
Oculus		3.77
Coachella		3.58
Lollapalooza		3.56
Gatorade		3.37
Leica		3.25
Dr. Martens		2.98
Columbia Pictures		2.89
Showtime		2.80
Sprite		2.71
Tinder		2.68
Adobe		2.46
Warner Bros		2.30
Pepsi		2.16
Paypal		1.91
The North Face		1.89
Nintendo		1.77
Costco		1.77
Pixar		1.69
Activision Blizzard		1.64
Jaguar		1.58
Chrysler		1.48
Sony		1.46
Yamaha		1.43
Lexus		1.43
Airbnb		1.42
Microsoft		1.37
Cadillac		1.37
Converse		1.35
Target		1.34
National Geographic		1.27
Volvo		1.25
Crocs		1.24
Canon		1.23