Orchestral Manoeuvres in the Dark

Orchestral Manoeuvres in the Dark — pop artist from GB.

Orchestral Manoeuvres In The Dark have defied expectations by creating a landmark album, "Bauhaus Staircase," surpassing even their critically acclaimed…

Influence: 66.70% Fanbase: 53.02% Trending: 73.54% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 45.65% • Very Strong

As of 2025-09-09

261,432

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:06 UTC

Genres

popnew romanticnew wave popsynthpoppopmainstream poprockpermanent waverocknew wavesoft rockelectronicelectronic

Biography

Orchestral Manoeuvres In The Dark have defied expectations by creating a landmark album, "Bauhaus Staircase," surpassing even their critically acclaimed previous work. Despite initial doubts about making new music after the success of "The Punishment of Luxury," Andy McCluskey and Paul Humphreys felt compelled to push themselves creatively. The duo's commitment to evolving their sound and avoiding a nostalgic trap has resulted in their most politically charged and musically ambitious record yet.

While acknowledging their position as a respected "heritage" act, OMD remains focused on artistic integrity over commercial considerations. McCluskey and Humphreys are content with "Bauhaus Staircase" potentially serving as their final statement, prioritizing quality over mere output and ensuring that their legacy remains untarnished.

Top Brand Affinities

Report Date: 2025-09-09

Orchestral Manoeuvres in the Dark is already in the conversation with 35-44 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (71%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (104,083 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to MOOG, Mixcloud, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orchestral Manoeuvres in the Dark score 1.28% — Moderate bucket.

Brand: MOOGBrand: MixcloudBrand: Live Nation

Followers:261,432

Engagements:3,354

Rate:1.3%

Posts:893

Avg Likes:3,354

Avg Comments:244

Avg Views:104,083

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 261,432 · Engagements 3,354 · Rate 1.3% Posts 893 · Views 104,083 · Avg Likes 3,354 · Avg Comments 244 · Avg Views 104,083	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	35-44: 29% 25-34: 29% 45-64: 21% 18-24: 20%	Largest: 35-44 (29%); next: 25-34 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (18%) UNITED KINGDOM (13%) BRAZIL (6%) FRANCE (5%) GERMANY (5%)	Top regions: UNITED STATES (18%), UNITED KINGDOM (13%), BRAZIL (6%)
Platform Engagement	Instagram: 1,050 avg likes/post · Youtube: 104,083 avg views/post	Best reach: Youtube 104,083 avg views; best engagement: Youtube 2,304 avg likes

Top Brand Affinities

MOOG

Score: 45.65

Mixcloud

Score: 27.27

Live Nation

Score: 22.23

Akai

Score: 12.12

United

Score: 8.55

Amazon Music

Score: 8.37

Movistar

Score: 7.67

Ableton

Score: 7.17

Vivienne Westwood

Score: 7.09

DeLorean Motor Company

Score: 6.77

MTV

Score: 6.63

Tate Modern

Score: 6.52

Brand	Category	Score
MOOG		45.65
Mixcloud		27.27
Live Nation		22.23
Akai		12.12
United		8.55
Amazon Music		8.37
Movistar		7.67
Ableton		7.17
Vivienne Westwood		7.09
DeLorean Motor Company		6.77
MTV		6.63
Tate Modern		6.52
Pioneer		5.86
Verizon		5.64
Paramount Pictures		5.61
Columbia Pictures		5.60
BBC		5.57
NHL		5.42
Warner Bros		5.04
Oculus		4.77
Tesco		4.42
Dr. Martens		4.29
Spotify Music		4.28
Kickstarter		4.14
Nixon		4.11
FedEx		3.95
Guinness		3.75
Lollapalooza		3.71
Star Wars		3.67
NBC		3.65
NORDSTROM		3.64
Comedy Central		3.50
Coachella		3.43
Philips		3.42
Snoopy And The Peanuts Gang		3.34
Cadbury		3.09
Baileys		2.92
Boeing		2.86
Pepsi		2.69
Target		2.54
AMC		2.52
Martini		2.51
Pixar		2.43
Tomorrowland		2.39
Emporium		2.39
SoundCloud		2.29
Transformers		2.28
Lego		2.27
Microsoft		2.27
Tesla Motors		2.27

Official Profiles

Artist: Orchestral Manoeuvres in the Dark

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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