Orbital

Orbital — hip-hop & rap artist from GB.

Orbital, the pioneering British electronic duo formed by brothers Phil and Paul Hartnoll, emerged in the 1990s as a leading force in techno music, blending…

Influence: 61.51% Fanbase: 47.68% Trending: 68.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 91.09% • Very Strong

As of 2025-09-09

203,622

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:36 UTC

Genres

hip-hop & rapbreakbeatelectronicelectronicelectronicahardcore technobig beatintelligent dance musicrave

Biography

Orbital, the pioneering British electronic duo formed by brothers Phil and Paul Hartnoll, emerged in the 1990s as a leading force in techno music, blending elements of ambient, electro, punk, and film scores. Their critically acclaimed albums, such as 1993's Orbital 2 and 1996's In Sides, appealed to both rock and electronic music fans, with their sound evolving to encompass more cinematic influences and film scoring. Despite disbanding in 2004 and reuniting in 2009, Orbital continued to push boundaries with releases like 2012's Wonky and film scores for projects like Pusher.

Growing up in Dartford, Kent, the Hartnoll brothers fused early-'80s punk and electro influences to create their signature sound, which gained recognition with their breakout hit "Chime" in 1990. Orbital's live performances, marked by their innovative use of technology and visual elements, set them apart in the electronic music scene. Throughout their career, Orbital challenged techno conventions, incorporating political and social commentary into their music, and solidifying their status as one of the most innovative and influential electronic acts of their time.

Top Brand Affinities

Report Date: 2025-09-09

Orbital maintains consistent pull among 25-34 & 35-44 audiences across UNITED KINGDOM, UNITED STATES, MEXICO. The audience leans heavily male (84%), so brand cues around style and status perform well. The clearest reach is on Youtube with 3,204 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Mixcloud, Ableton makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Orbital score 0.86% — Low bucket.

Brand: MOOGBrand: MixcloudBrand: Ableton

Followers:203,622

Engagements:1,760

Rate:0.9%

Posts:1,591

Avg Likes:1,726

Avg Comments:37

Avg Views:5,420

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 203,622 · Engagements 1,760 · Rate 0.9% Posts 1,591 · Views 5,420 · Avg Likes 1,726 · Avg Comments 37 · Avg Views 5,420	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 35-44: 29% 18-24: 16% 45-64: 14%	Largest: 25-34 (39%); next: 35-44 (29%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	UNITED KINGDOM (22%) UNITED STATES (19%) MEXICO (7%) RUSSIA (6%) AUSTRALIA (4%)	Top regions: UNITED KINGDOM (22%), UNITED STATES (19%), MEXICO (7%)
Platform Engagement	Instagram: 1,416 avg likes/post · Tiktok: 2,216 avg views/post · Youtube: 3,204 avg views/post	Best reach: Youtube 3,204 avg views; best engagement: Instagram 1,416 avg likes

Top Brand Affinities

MOOG

Score: 91.09

Mixcloud

Score: 85.26

Ableton

Score: 49.11

Akai

Score: 38.56

Pioneer

Score: 32.16

Trancefamily

Score: 29.47

MOCO Museum

Score: 23.05

Sennheiser

Score: 14.76

Tate Modern

Score: 12.91

Pro Tools

Score: 12.73

Vivienne Westwood

Score: 11.01

SoundCloud

Score: 10.41

Brand	Category	Score
MOOG		91.09
Mixcloud		85.26
Ableton		49.11
Akai		38.56
Pioneer		32.16
Trancefamily		29.47
MOCO Museum		23.05
Sennheiser		14.76
Tate Modern		12.91
Pro Tools		12.73
Vivienne Westwood		11.01
SoundCloud		10.41
Amazon Music		10.23
Fred Perry		9.71
Beats Electronics		7.42
DeLorean Motor Company		6.15
Maison Margiela		5.95
Tomorrowland		5.94
Sega		5.93
Warner Bros		5.86
Carlsberg		5.62
Spotify Music		5.19
BBC		5.06
Columbia Pictures		4.73
Kickstarter		4.53
Guinness		4.34
Alexander McQueen		4.31
Matrix		4.26
Pilsner Urquell		4.23
Leica		3.97
MTV		3.74
Holden		3.57
Coachella		3.44
Emporium		3.35
Tesco		3.28
Stüssy		3.22
Garnier		3.14
Star Wars		3.09
Lego		3.06
Comedy Central		2.75
Dr. Martens		2.60
Nintendo		2.59
Lush		2.46
Paramount Pictures		2.44
Transformers		2.31
LEGOLAND		2.28
Fujifilm		2.23
ASOS		2.19
Sunnies Studios		2.17
Lollapalooza		2.17