Opiuo
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
74,149
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:09 UTC
Genres
Biography
A recipient of the New Zealand Music Award for Best Electronic Album in 2014, Opiuo boasts an extensive discography comprising five full-length albums, ten EPs, and numerous singles and remixes. His most recent release captures a live recording from a sold-out performance at Colorado's Red Rocks Amphitheatre in 2023, featuring The Opulent Orchestra. Opiuo continues to tour globally, bringing his infectious and dance-inducing music to audiences worldwide.
Opiuo indexes high with fans in the 25-34 range in UNITED STATES, AUSTRALIA, UNITED KINGDOM. The skew is heavily male (77%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 2,277 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward iHeartRaves, Ableton, MOOG, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Opiuo when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 74,149 · Engagements 1,153 · Rate 1.6% Posts 2,161 · Views 2,277 · Avg Likes 1,145 · Avg Comments 59 · Avg Views 2,277 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 44% 18-24: 35% 35-44: 14% 45-64: 4% |
Largest: 25-34 (44%); next: 18-24 (35%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (37%) AUSTRALIA (12%) UNITED KINGDOM (5%) FRANCE (5%) CANADA (4%) |
Top regions: UNITED STATES (37%), AUSTRALIA (12%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 1,030 avg likes/post · Youtube: 2,277 avg views/post | Best reach: Youtube 2,277 avg views; best engagement: Instagram 1,030 avg likes |
Top Brand Affinities
iHeartRaves
Ableton
MOOG
Akai
Mixcloud
Pioneer
Trancefamily
Burton Snowboards
SoundCloud
Coors
Pulp Riot
Acroyoga
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 64.22 | |
| Ableton | 55.62 | |
| MOOG | 34.53 | |
| Akai | 32.77 | |
| Mixcloud | 25.30 | |
| Pioneer | 22.51 | |
| Trancefamily | 16.83 | |
| Burton Snowboards | 13.20 | |
| SoundCloud | 12.79 | |
| Coors | 11.88 | |
| Pulp Riot | 10.95 | |
| Acroyoga | 9.13 | |
| Pacific Northwest Wonderland | 8.66 | |
| Sennheiser | 8.64 | |
| Beats Electronics | 8.27 | |
| Coachella | 7.56 | |
| Pro Tools | 7.08 | |
| Free People | 6.86 | |
| Mulberry | 6.44 | |
| Lollapalooza | 6.30 | |
| Margaritaville | 5.53 | |
| Jameson | 5.38 | |
| Bud Light | 5.05 | |
| Verizon | 4.73 | |
| Spotify Music | 4.38 | |
| Kickstarter | 4.31 | |
| Showtime | 4.15 | |
| Carhartt | 4.08 | |
| Comedy Central | 3.77 | |
| Paramount Pictures | 3.55 | |
| Taco Bell | 3.49 | |
| Tomorrowland | 3.40 | |
| Lush | 3.33 | |
| Airbnb | 3.31 | |
| Matrix | 3.31 | |
| Emporium | 3.23 | |
| Sunnies Studios | 3.10 | |
| Lululemon Athletica | 3.02 | |
| Urban Outfitters | 3.01 | |
| Pepsi | 2.96 | |
| Monster Beverage | 2.89 | |
| Chrysler | 2.75 | |
| NHL | 2.74 | |
| Budweiser | 2.64 | |
| Busch | 2.59 | |
| GoPro | 2.48 | |
| Geocaching | 2.42 | |
| Hennessy | 2.41 | |
| Nickelodeon | 2.38 | |
| Polaroid | 2.36 |
Official Profiles
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LoginArtist: Opiuo
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 04:00 UTC | KOAN Sound, Opiuo | Decca Live | Jacksonville, United States | |
| 2025-12-13 04:00 UTC | KOAN Sound, Opiuo | Xperience Live Event Center | Orlando, United States | |
| 2025-12-14 04:00 UTC | Opiuo | Coastal Creative | Saint Petersburg, United States |















