Oomph!

Oomph! — rock artist from DE.

OOMPH! returns with their 14th studio album "Richter und Henker", featuring new vocalist DER SCHULZ alongside CR4P and FLUX. The album, set for release on…

Influence: 60.71% Fanbase: 51.80% Trending: 65.16% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 83.20% • Very Strong

As of 2025-09-08

240,115

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:05:05 UTC

Genres

rockrockindustrial rockeuropeanneue deutsche hartemetalgerman metalindustrial metalmetalalternative metalgothic metal

Biography

OOMPH! returns with their 14th studio album "Richter und Henker", featuring new vocalist DER SCHULZ alongside CR4P and FLUX. The album, set for release on September 8, 2023, showcases the band's signature industrial metal sound with tracks like "Wem Die Stunde Schlägt" and "Richter und Henker", addressing social issues and anti-war sentiments. Collaborating with Joachim Witt on "Wut", OOMPH! continues to push boundaries and make a powerful statement against warmongering and hatred.

Top Brand Affinities

Report Date: 2025-09-08

Oomph! has momentum with 18-24 & 25-34 audiences—particularly in RUSSIA, GERMANY, UNITED STATES. A heavily male (61%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 4,215 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Impericon, Gamescom, Hummel signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oomph! score 0.41% — Low bucket.

Brand: ImpericonBrand: GamescomBrand: Hummel

Followers:240,115

Engagements:978

Rate:0.4%

Posts:1,065

Avg Likes:942

Avg Comments:28

Avg Views:5,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 240,115 · Engagements 978 · Rate 0.4% Posts 1,065 · Views 5,212 · Avg Likes 942 · Avg Comments 28 · Avg Views 5,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 10% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	RUSSIA (20%) GERMANY (15%) UNITED STATES (11%) UKRAINE (9%) BRAZIL (4%)	Top regions: RUSSIA (20%), GERMANY (15%), UNITED STATES (11%)
Platform Engagement	Instagram: 572 avg likes/post · Tiktok: 997 avg views/post · Youtube: 4,215 avg views/post	Best reach: Youtube 4,215 avg views; best engagement: Instagram 572 avg likes

Top Brand Affinities

Impericon

Score: 83.20

Gamescom

Score: 30.38

Hummel

Score: 14.99

World of Warcraft

Score: 12.02

The Witcher

Score: 11.41

Sennheiser

Score: 10.16

Braun

Score: 9.51

Life Is Strange

Score: 8.94

Resident Evil

Score: 8.75

Final Fantasy

Score: 6.36

Fallout

Score: 6.11

Capcom

Score: 5.94

Brand	Category	Score
Impericon		83.20
Gamescom		30.38
Hummel		14.99
World of Warcraft		12.02
The Witcher		11.41
Sennheiser		10.16
Braun		9.51
Life Is Strange		8.94
Resident Evil		8.75
Final Fantasy		6.36
Fallout		6.11
Capcom		5.94
AMC		5.57
Opel		5.26
Monster Beverage		4.90
Haribo		4.73
Mortal Kombat		3.73
Faber-Castell		3.69
BBC		3.66
Jack Daniels		3.52
HBO		3.24
League of Legends		3.21
Pokemon Go		3.08
Dr. Martens		3.07
Columbia Pictures		2.99
Star Wars		2.99
Matrix		2.97
Nintendo		2.95
Comedy Central		2.91
Activision Blizzard		2.63
Prismacolor		2.60
Primark		2.45
Lego		2.39
NYX Cosmetics		2.37
PlayStation		2.34
Pokemon		2.32
Marvel Entertainment		2.24
Sony		2.16
Ubisoft		2.00
Spotify Music		1.97
Warner Bros		1.90
Transformers		1.85
DC Entertainment		1.83
Aperol		1.83
KFC		1.71
Mitsubishi Motors		1.69
IKEA		1.66
Polaroid		1.56
Xbox		1.52
Coca-Cola		1.49