Ookay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
382,720
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:53:49 UTC
Genres
Biography
Ookay builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, MEXICO, INDIA. With a heavily male (78%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (1,143 avg views per post), while Instagram provides social proof in comments and saves. Affinities with iHeartRaves, Phase One, Trancefamily point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 382,720 · Engagements 757 · Rate 0.2% Posts 604 · Views 2,069 · Avg Likes 748 · Avg Comments 38 · Avg Views 2,069 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 8% 35-44: 4% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (24%) MEXICO (8%) INDIA (7%) BRAZIL (7%) INDONESIA (4%) |
Top regions: UNITED STATES (24%), MEXICO (8%), INDIA (7%) |
| Platform Engagement | Instagram: 568 avg likes/post · Tiktok: 1,143 avg views/post · Youtube: 926 avg views/post | Best reach: Tiktok 1,143 avg views; best engagement: Instagram 568 avg likes |
Top Brand Affinities
iHeartRaves
Phase One
Trancefamily
Pioneer
Ableton
Live Nation
Mixcloud
Tomorrowland
Amazon Music
SoundCloud
Pro Tools
Akai
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 135.37 | |
| Phase One | 45.18 | |
| Trancefamily | 42.30 | |
| Pioneer | 37.92 | |
| Ableton | 31.09 | |
| Live Nation | 30.21 | |
| Mixcloud | 26.39 | |
| Tomorrowland | 23.80 | |
| Amazon Music | 15.63 | |
| SoundCloud | 14.39 | |
| Pro Tools | 11.99 | |
| Akai | 10.59 | |
| Coachella | 10.06 | |
| Beats Electronics | 6.68 | |
| Lollapalooza | 5.99 | |
| Bud Light | 4.94 | |
| Coors | 4.21 | |
| Hennessy | 4.18 | |
| Spotify Music | 4.17 | |
| iHeartRadio Music Awards | 3.94 | |
| Taco Bell | 3.94 | |
| Acura | 3.45 | |
| MTV | 3.33 | |
| Red Bull | 3.11 | |
| Bacardi | 3.06 | |
| Stüssy | 3.00 | |
| ESPN | 2.98 | |
| Grand Theft Auto | 2.94 | |
| NHL | 2.75 | |
| NFL | 2.52 | |
| AMC | 2.48 | |
| Monster Beverage | 2.48 | |
| Los Angeles Lakers | 2.47 | |
| Vans | 2.32 | |
| Chrysler | 2.28 | |
| Pokemon Go | 2.26 | |
| Nickelodeon | 2.21 | |
| Supreme | 2.15 | |
| A Game of Tones | 2.09 | |
| Call of Duty | 2.07 | |
| Budweiser | 2.05 | |
| Bellagio | 2.00 | |
| Jack Daniels | 1.99 | |
| Xbox | 1.98 | |
| GoPro | 1.98 | |
| Tinder | 1.97 | |
| League of Legends | 1.95 | |
| Showtime | 1.91 | |
| Transformers | 1.90 | |
| Kodak | 1.89 |
Official Profiles
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LoginArtist: Ookay
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 06:00 UTC | Ookay | Sound Bar | Chicago, United States | |
| 2025-12-14 05:00 UTC | Ookay | Liquid | Madison, United States |
