ONEW

ONEW

Country: KR | Gender: male

Influence: 52.63% Fanbase: 33.01% Trending: 62.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 10.43% • Very Strong

As of 2025-09-08

7,683

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 14:42:09 UTC

Genres

popk-poppopmainstream popasian pop

Biography

ONEW rose to fame as a member of SHINee, a pioneering K-Pop group known for their innovative music style and international acclaim. As one of the industry's most talented vocalists, ONEW embarked on a successful solo career with his debut mini album "VOICE" in 2018, while also honing his acting skills through various stage productions and television appearances. His latest release, the 2nd mini album "DICE," showcases his continued growth and artistry in the music scene.

ONEW Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

ONEW resonates most with 18-24 & 25-34 audiences and shows durable presence in HUNGARY, INDONESIA, MONGOLIA. With a heavily female (86%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (319 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Style Nanda, Shake Shack, Innisfree makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist ONEW score 4.15%Very Strong bucket.
Brand: Style NandaBrand: Shake ShackBrand: Innisfree
Followers:7,683
Engagements:319
Rate:4.2%
Posts:5,669
Views:0
Avg Likes:319
Avg Comments:3
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 7,683 · Engagements 319 · Rate 4.2%
Posts 5,669 · Views 0 · Avg Likes 319 · Avg Comments 3 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 16%
13-17: 14%
45-64: 3%
Largest: 18-24 (65%); next: 25-34 (16%)
Gender Split Female: 86%
Male: 14%
Non-binary/Other: 0%
Skews female (86%)
Top Countries HUNGARY (40%)
INDONESIA (15%)
MONGOLIA (13%)
JAPAN (11%)
POLAND (9%)
Top regions: HUNGARY (40%), INDONESIA (15%), MONGOLIA (13%)
Platform Engagement Instagram: 319 avg likes/post · Tiktok: 0 avg views/post best engagement: Instagram 319 avg likes

Top Brand Affinities

Style Nanda
Score: 10.43
Shake Shack
Score: 5.77
Innisfree
Score: 5.58
Tiffany
Score: 5.53
iHeartRadio Music Awards
Score: 4.68
Movistar
Score: 4.51
Fila
Score: 2.56
Maserati
Score: 2.54
Tiffany & Co
Score: 2.45
Dr. Martens
Score: 2.29
Snoopy And The Peanuts Gang
Score: 2.16
Costco
Score: 2.11
Brand Category Score
Style Nanda 10.43
Shake Shack 5.77
Innisfree 5.58
Tiffany 5.53
iHeartRadio Music Awards 4.68
Movistar 4.51
Fila 2.56
Maserati 2.54
Tiffany & Co 2.45
Dr. Martens 2.29
Snoopy And The Peanuts Gang 2.16
Costco 2.11
Petronas 1.97
Polaroid 1.87
UNIQLO 1.64
KFC 1.60
Pokemon Go 1.57
GIVENCHY 1.51
IKEA 1.23
Universal 1.17
Converse 1.17
Yves Saint Laurent 1.08
Netflix 1.04
Starbucks 1.03
Pokemon 1.03
Pixar 1.01
OREO 0.99
H&M 0.98
Pepsi 0.97
McDonald's 0.95
Spotify Music 0.95
Amazon 0.94
Chanel 0.92
Samsung Group 0.87
Paypal 0.87
Christian Dior 0.86
Maybelline 0.86
Walmart 0.85
Vogue 0.82
Activision Blizzard 0.80
Walt Disney 0.78
Lego 0.76
Nintendo 0.76
Coca-Cola 0.70
Louis Vuitton 0.70
HBO 0.66
SoundCloud 0.63
Vans 0.60
Star Wars 0.56
MAC Cosmetics 0.53

Official Profiles

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Artist: ONEW

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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