Onra

Onra — electronic artist from FR.

Based in Paris, France, Onra is a beatmaker known for his eclectic samples and international influences, drawing comparisons to Madlib and DJ Shadow. His music…

Influence: 59.36% Fanbase: 48.30% Trending: 64.88% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 109.31% • Very Strong

As of 2025-09-08

31,357

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:53 UTC

Genres

electronicelectronicchillhopwonkyjapanese chillhop

Biography

Based in Paris, France, Onra is a beatmaker known for his eclectic samples and international influences, drawing comparisons to Madlib and DJ Shadow. His music incorporates exotic sounds from Vietnam and India, giving it a unique global flavor. Onra released his debut album Tribute in 2006, followed by the critically acclaimed Chinoiseries in 2007, showcasing his talent for blending diverse musical elements. He continued to evolve his sound with releases such as 1.0.8, Long Distance, and the Chinoiseries series, culminating in the '90s R&B-inspired album Fundamentals in 2015 and the funk-infused Nobody Has to Know in 2018.

Top Brand Affinities

Report Date: 2025-09-08

Onra converts attention from 25-34 & 35-44 audiences across UNITED STATES, UNITED KINGDOM, JAPAN. Audience shape is heavily male (69%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Instagram at 909 avg likes per post, with supportive conversation on Instagram. Shared audience with Mixcloud, Akai, MOOG underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Onra score 2.90% — Strong bucket.

Brand: MixcloudBrand: AkaiBrand: MOOG

Followers:31,357

Engagements:909

Rate:2.9%

Posts:1,067

Avg Likes:909

Avg Comments:22

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 31,357 · Engagements 909 · Rate 2.9% Posts 1,067 · Views 0 · Avg Likes 909 · Avg Comments 22 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 35-44: 25% 18-24: 17% 45-64: 6%	Largest: 25-34 (50%); next: 35-44 (25%)
Gender Split	Female: 31% Male: 69% Non-binary/Other: 0%	Skews male (69%)
Top Countries	UNITED STATES (32%) UNITED KINGDOM (9%) JAPAN (8%) FRANCE (6%) AUSTRALIA (5%)	Top regions: UNITED STATES (32%), UNITED KINGDOM (9%), JAPAN (8%)
Platform Engagement	Instagram: 909 avg likes/post	best engagement: Instagram 909 avg likes

Top Brand Affinities

Mixcloud

Score: 109.31

Akai

Score: 95.07

MOOG

Score: 56.74

Ableton

Score: 51.18

Beats Electronics

Score: 20.14

Pioneer

Score: 19.79

SoundCloud

Score: 15.24

Pro Tools

Score: 11.52

Carhartt

Score: 10.48

Amazon Music

Score: 10.20

Stüssy

Score: 9.88

Tate Modern

Score: 8.37

Brand	Category	Score
Mixcloud		109.31
Akai		95.07
MOOG		56.74
Ableton		51.18
Beats Electronics		20.14
Pioneer		19.79
SoundCloud		15.24
Pro Tools		11.52
Carhartt		10.48
Amazon Music		10.20
Stüssy		9.88
Tate Modern		8.37
Atmos		7.47
Maison Margiela		7.34
Spotify Music		6.82
Kodak		6.66
Leica		5.32
Sega		4.80
Coachella		4.66
Fujifilm		4.51
Gundam		3.91
Oculus		3.85
Supreme		3.73
Warner Bros		3.62
Hennessy		3.56
Emporium		3.51
Polaroid		3.15
Panasonic		3.12
Sneakerhead		3.11
Los Angeles Lakers		3.00
ASICS		2.98
New Balance		2.92
Olympus		2.91
The North Face		2.89
Cadillac		2.87
Red Bull		2.80
Dr. Martens		2.79
Columbia Pictures		2.67
Nintendo		2.64
NBA		2.63
Timberland		2.59
Polo Ralph Lauren		2.58
Paramount Pictures		2.55
Urban Outfitters		2.44
Tinder		2.43
Fila		2.37
Snoopy And The Peanuts Gang		2.35
Airbnb		2.31
Lollapalooza		2.31
Vans		2.29