Only The Poets
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
176,100
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:53:00 UTC
Genres
Biography
Only The Poets speaks to 18-24 & 25-34 audiences with measurable traction in POLAND, GERMANY, UNITED KINGDOM. Composition is heavily female (81%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (64,235 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Commerzbank, Live Nation, Tele2, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 176,100 · Engagements 7,001 · Rate 4.0% Posts 1,013 · Views 70,274 · Avg Likes 6,771 · Avg Comments 225 · Avg Views 70,274 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 22% 13-17: 14% 35-44: 5% |
Largest: 18-24 (58%); next: 25-34 (22%) |
| Gender Split |
Female: 81% Male: 19% Non-binary/Other: 0% |
Skews female (81%) |
| Top Countries |
POLAND (15%) GERMANY (14%) UNITED KINGDOM (11%) UNITED STATES (8%) ITALY (7%) |
Top regions: POLAND (15%), GERMANY (14%), UNITED KINGDOM (11%) |
| Platform Engagement | Instagram: 3,384 avg likes/post · Tiktok: 6,039 avg views/post · Youtube: 64,235 avg views/post | Best reach: Youtube 64,235 avg views; best engagement: Instagram 3,384 avg likes |
Top Brand Affinities
Commerzbank
Live Nation
Tele2
Accor Hotels
Efteling
MISSGUIDED
Tate Modern
Selfridges
Vauxhall
boohoo
iHeartRadio Music Awards
Primark
| Brand | Category | Score |
|---|---|---|
| Commerzbank | 31.38 | |
| Live Nation | 28.35 | |
| Tele2 | 19.97 | |
| Accor Hotels | 18.91 | |
| Efteling | 13.05 | |
| MISSGUIDED | 7.21 | |
| Tate Modern | 7.10 | |
| Selfridges | 7.06 | |
| Vauxhall | 6.89 | |
| boohoo | 6.42 | |
| iHeartRadio Music Awards | 5.87 | |
| Primark | 5.59 | |
| Dr. Martens | 5.56 | |
| ASOS | 5.39 | |
| Spotify Music | 5.25 | |
| Topshop | 4.97 | |
| BBC | 4.64 | |
| Urban Outfitters | 4.07 | |
| Guinness | 4.02 | |
| Lollapalooza | 3.98 | |
| Cadbury | 3.79 | |
| Polaroid | 3.68 | |
| Showtime | 3.48 | |
| Pull&Bear | 3.31 | |
| MTV | 2.89 | |
| SoundCloud | 2.82 | |
| Mitsubishi Motors | 2.68 | |
| Stradivarius | 2.64 | |
| Tesco | 2.56 | |
| Lush | 2.45 | |
| Coachella | 2.43 | |
| NBC | 2.38 | |
| Aperol | 2.32 | |
| Sunnies Studios | 2.24 | |
| shein | 2.14 | |
| Garnier | 2.05 | |
| Pepsi | 2.02 | |
| Bershka | 1.99 | |
| H&M | 1.86 | |
| Vans | 1.78 | |
| SheInside | 1.76 | |
| NYX Cosmetics | 1.76 | |
| Jack Daniels | 1.70 | |
| Beats Electronics | 1.67 | |
| Converse | 1.47 | |
| Chrysler | 1.40 | |
| McLaren | 1.40 | |
| McDonald's | 1.30 | |
| HBO | 1.28 | |
| Vogue | 1.25 |
Official Profiles
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LoginArtist: Only The Poets
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-03 03:00 UTC | Only The Poets | O2 Academy Brixton | South Hams, United Kingdom | |
| 2026-02-03 03:00 UTC | Magdalena Bay, Allie X, Only The Poets | O2 Academy Birmingham | Birmingham, United Kingdom | |
| 2026-04-17 03:00 UTC | Only The Poets | Batschkapp | Frankfurt, Germany | |
| 2026-04-18 03:00 UTC | Only The Poets | Carlswerk Victoria | Cologne, Germany |
