ONEWE
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,011,705
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:34:49 UTC
Genres
Biography
ONEWE, a five-piece boy band, made their mark in the music scene with a series of charity covers before releasing original works and gaining international recognition. After participating in survival shows and signing with RBW, the group focused on their collaborative musical output, achieving success with singles like "Q" and "End of Spring". Their debut album, ONE, showcased their eclectic sound, blending influences from pop, R&B, indie rock, and dance music. Celebrating their achievements, ONEWE closed out a monumental year in 2020 with the release of the EP MEMORY : illusion, further solidifying their position in the industry.
ONEWE resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDONESIA. With a heavily female (82%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (7,897 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Accor Hotels, Final Fantasy, iHeartRadio Music Awards makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,011,705 · Engagements 7,562 · Rate 0.7% Posts 4,865 · Views 13,282 · Avg Likes 7,423 · Avg Comments 85 · Avg Views 13,282 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 67% 25-34: 18% 13-17: 12% 35-44: 2% |
Largest: 18-24 (67%); next: 25-34 (18%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
UNITED STATES (17%) BRAZIL (9%) INDONESIA (7%) FRANCE (6%) RUSSIA (6%) |
Top regions: UNITED STATES (17%), BRAZIL (9%), INDONESIA (7%) |
| Platform Engagement | Instagram: 5,758 avg likes/post · Tiktok: 7,897 avg views/post · Youtube: 5,385 avg views/post | Best reach: Tiktok 7,897 avg views; best engagement: Instagram 5,758 avg likes |
Top Brand Affinities
Accor Hotels
Final Fantasy
iHeartRadio Music Awards
Innisfree
Verizon
Lollapalooza
Prismacolor
Polaroid
Faber-Castell
League of Legends
BBC
Costco
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | 9.79 | |
| Final Fantasy | 4.76 | |
| iHeartRadio Music Awards | 4.58 | |
| Innisfree | 4.38 | |
| Verizon | 4.08 | |
| Lollapalooza | 3.16 | |
| Prismacolor | 2.86 | |
| Polaroid | 2.65 | |
| Faber-Castell | 2.45 | |
| League of Legends | 2.09 | |
| BBC | 1.82 | |
| Costco | 1.79 | |
| Sprite | 1.68 | |
| Showtime | 1.68 | |
| Lush | 1.50 | |
| Forever 21 | 1.38 | |
| Universal | 1.31 | |
| Pokemon Go | 1.27 | |
| NYX Cosmetics | 1.25 | |
| CBS Television Studios | 1.25 | |
| Microsoft | 1.24 | |
| Pokemon | 1.18 | |
| Pandora | 1.16 | |
| The Olympic Games | 1.14 | |
| Spotify Music | 1.09 | |
| shein | 1.09 | |
| Pepsi | 1.08 | |
| Tiffany & Co | 1.05 | |
| Lego | 1.03 | |
| SheInside | 0.98 | |
| Airbnb | 0.95 | |
| McDonald's | 0.95 | |
| Starbucks | 0.92 | |
| IKEA | 0.91 | |
| Walt Disney | 0.88 | |
| Maybelline | 0.86 | |
| Nintendo | 0.79 | |
| Paypal | 0.79 | |
| H&M | 0.78 | |
| Coca-Cola | 0.78 | |
| Puma | 0.78 | |
| Netflix | 0.75 | |
| Vogue | 0.74 | |
| Walmart | 0.74 | |
| Marvel Entertainment | 0.73 | |
| Converse | 0.73 | |
| HBO | 0.70 | |
| musical.ly | 0.67 | |
| Samsung Group | 0.67 | |
| Activision Blizzard | 0.60 |
Official Profiles
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LoginArtist: ONEWE
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















