ONEUS Brand Affinity ranks highest Monster High at 11.65% . Very Strong. Score DMDB 57.97% | Fanbase 48.76%

ONEUS — pop artist from KR.

Oneus is a South Korean boy band formed in 2018 under RBW, with members who previously appeared on survival reality TV shows. They have achieved success with…

ONEUS

Established

Country: KR | Artist ID: 568901f4-c40d-11e8-a3c4-525400009efb

Find Artist

Genres

popk-popk-pop boy grouppopasian pop

Influential: 57.97% Fanbase: 48.76% Trending: 62.57%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Monster High • 11.65% • Very Strong

As of 2025-09-09

5,079,860

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.97% | Fanbase 48.76% | Trending 62.57% | CAREER STAGE: MID_LEVEL

Biography

Oneus is a South Korean boy band formed in 2018 under RBW, with members who previously appeared on survival reality TV shows. They have achieved success with six EPs in the Korean Top Ten and three singles in the Japanese Top Ten, including their debut album Devil reaching number two in Korea. Oneus continues to release popular EPs such as Binary Code, Blood Moon, Trickster, Malus, Pygmalion, and La Dolce Vita.

The band was created through the RBW Trainee Real Life project, with members Keonhee, Hwanwoong, Seoho, Ravn, Leedo, and Xion coming together to form Oneus in 2018. Their debut single "Last Song" was released in collaboration with Onewe, and they quickly followed up with EPs like Light Us and Raise Us. Oneus gained international recognition with successful tours, appearances on TV competitions, and chart-topping releases, solidifying their place in the K-pop scene.

Report Date: 2025-09-09

ONEUS builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, PHILIPPINES. With a heavily female (79%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (52,550 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Monster High, Five Nights at Freddy's, SpeedPaint point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ONEUS score 0.49% — Low bucket.

Brand: Monster HighBrand: Five Nights at Freddy'sBrand: SpeedPaint

Followers:5,079,860

Engagements:24,753

Rate:0.5%

Posts:9,748

Avg Likes:23,550

Avg Comments:506

Avg Views:72,877

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,079,860 · Engagements 24,753 · Rate 0.5% Posts 9,748 · Views 72,877 · Avg Likes 23,550 · Avg Comments 506 · Avg Views 72,877	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 14% 35-44: 2%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 79% Male: 21% Non-binary/Other: 0%	Skews female (79%)
Top Countries	UNITED STATES (16%) BRAZIL (8%) PHILIPPINES (6%) INDONESIA (5%) MEXICO (5%)	Top regions: UNITED STATES (16%), BRAZIL (8%), PHILIPPINES (6%)
Platform Engagement	Instagram: 11,526 avg likes/post · Tiktok: 52,550 avg views/post · Youtube: 20,327 avg views/post	Best reach: Tiktok 52,550 avg views; best engagement: Instagram 11,526 avg likes

Top Brand Affinities

Monster High

Score: 11.65

Five Nights at Freddy's

Score: 7.96

SpeedPaint

Score: 6.23

Innisfree

Score: 5.53

Verizon

Score: 3.54

Final Fantasy

Score: 3.54

Tiffany

Score: 2.98

Lollapalooza

Score: 2.97

The Witcher

Score: 2.87

Prismacolor

Score: 2.84

Philips

Score: 2.77

Columbia Pictures

Score: 2.65

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Top Brand Affinities

Brand	Category	Score
Monster High		11.65
Five Nights at Freddy's		7.96
SpeedPaint		6.23
Innisfree		5.53
Verizon		3.54
Final Fantasy		3.54
Tiffany		2.98
Lollapalooza		2.97
The Witcher		2.87
Prismacolor		2.84
Philips		2.77
Columbia Pictures		2.65
League of Legends		2.58
Kylie Cosmetics		2.50
NYX Cosmetics		2.38
Snoopy And The Peanuts Gang		2.26
Chrysler		2.13
Pokemon Go		2.11
shein		2.10
Polaroid		2.05
AMC		1.93
CBS Television Studios		1.74
BBC		1.69
Maybelline		1.65
SheInside		1.64
UNIQLO		1.62
KitKat		1.62
Forever 21		1.59
Lush		1.59
H&M		1.56
CBS		1.54
Pixar		1.53
Too Faced Cosmetics		1.52
Warner Bros		1.49
Coachella		1.48
Showtime		1.45
Bellagio		1.43
Urban Decay Cosmetics		1.42
Anastasia Beverly Hills		1.42
Tarte Cosmetics		1.39
Tiffany & Co		1.39
Pandora		1.34
Michael Kors		1.31
Pokemon		1.30
Costco		1.27
Target		1.25
Sephora		1.22
L'Oréal Paris		1.17
Paypal		1.16
Converse		1.12