Omen

Omen — hip-hop & rap artist from US.

Omen, the introspective artist hailing from Hyde Park, Chicago, has made a significant impact in the Hip-Hop community with his authentic approach to music.…

Influence: 55.02% Fanbase: 28.40% Trending: 68.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 28.32% • Very Strong

As of 2025-09-09

84,078

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:48 UTC

Genres

hip-hop & raphip-hop/rapchicago rapcontemporary hip hophip hop

Biography

Omen, the introspective artist hailing from Hyde Park, Chicago, has made a significant impact in the Hip-Hop community with his authentic approach to music. His solo feature on J. Cole's mixtape Friday Night Lights showcased his progressive sound, leading to international recognition as he toured with Drake and J. Cole through Europe. Inspired by legends like Nas and Common, Omen's musical journey combines his love for piano, rapping, and producing, resulting in lyrics that resonate with personal experiences while remaining relatable to all listeners.

With influences ranging from Outkast to Lauryn Hill, Omen's music reflects a balance between personal storytelling and universal themes. Through his introspective lyrics and innovative production, Omen has emerged as a refreshing voice in a music industry saturated with generic trends, offering a unique perspective that resonates with audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-09

Omen is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (83%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (521,023 avg views per post); Youtube builds the community layer. Affinity data highlights Live Nation, Spinrilla, Amazon Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omen score 21.08% — Very Strong bucket.

Brand: Live NationBrand: SpinrillaBrand: Amazon Music

Followers:84,078

Engagements:17,724

Rate:21.1%

Posts:14

Avg Likes:17,357

Avg Comments:765

Avg Views:521,023

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,078 · Engagements 17,724 · Rate 21.1% Posts 14 · Views 521,023 · Avg Likes 17,357 · Avg Comments 765 · Avg Views 521,023	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 40% 35-44: 4% 13-17: 4%	Largest: 18-24 (51%); next: 25-34 (40%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (41%) UNITED KINGDOM (7%) BRAZIL (7%) SOUTH AFRICA (5%) FRANCE (4%)	Top regions: UNITED STATES (41%), UNITED KINGDOM (7%), BRAZIL (7%)
Platform Engagement	Instagram: 1,124 avg likes/post · Youtube: 521,023 avg views/post	Best reach: Youtube 521,023 avg views; best engagement: Youtube 16,233 avg likes

Top Brand Affinities

Live Nation

Score: 28.32

Spinrilla

Score: 24.77

Amazon Music

Score: 17.32

WNBA

Score: 16.67

Akai

Score: 15.55

SoundCloud

Score: 13.75

Pro Tools

Score: 12.63

New Era

Score: 10.56

Sneaker News

Score: 9.59

Foot Locker

Score: 9.45

Ableton

Score: 9.18

Beats Electronics

Score: 9.07

Brand	Category	Score
Live Nation		28.32
Spinrilla		24.77
Amazon Music		17.32
WNBA		16.67
Akai		15.55
SoundCloud		13.75
Pro Tools		12.63
New Era		10.56
Sneaker News		9.59
Foot Locker		9.45
Ableton		9.18
Beats Electronics		9.07
iHeartRadio Music Awards		8.94
Champion		8.84
Hennessy		8.71
Sole Collector		6.90
Nice Kicks		6.57
Kodak		6.55
NBA		6.50
Los Angeles Lakers		6.43
Spotify Music		6.15
Sneakerhead		6.08
Steve Madden		5.96
ESPN		5.74
Maybach		5.68
Coach		5.44
MTV		5.32
Verizon		4.98
American Airlines		4.85
Kickstagram		4.70
NFL		4.62
Stüssy		4.53
Supreme		4.25
CNN		4.19
Coachella		3.90
Barber Shop Connect		3.53
Timberland		3.49
Gatorade		3.47
Carhartt		3.37
Puma		3.35
Fenty beauty		3.21
Urban Outfitters		3.15
Dr. Martens		3.15
Sprite		2.98
FashionNova		2.98
Polo Ralph Lauren		2.78
Nike		2.66
GAP		2.63
Philips		2.53
Nickelodeon		2.52