OMEGA X

OMEGA X — pop artist from KR.

Omega X is an 11-member South Korean boy group under Spire Entertainment. The group, consisting of Jaehan, Hwichan, Sebin, Hangyeom, Taedong, Xen, Jehyun,…

Influence: 51.08% Fanbase: 31.76% Trending: 60.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jack In The Box • 23.52% • Very Strong

As of 2025-09-09

2,027,686

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:37:42 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

Omega X is an 11-member South Korean boy group under Spire Entertainment. The group, consisting of Jaehan, Hwichan, Sebin, Hangyeom, Taedong, Xen, Jehyun, Kevin, Junghoon, Hyuk, and Yechan, made their debut with the EP "Vamos" in 2021, followed by a singles album titled "What's Goin' On." In the subsequent year, they released their second EP "Love Me Like," their debut studio album "Story Written in Music," and entered the Japanese market with the mini-album "Stand Up! ~ Liam Martin." Each member has a background in previous groups and reality TV appearances.

Top Brand Affinities

Report Date: 2025-09-09

OMEGA X resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, BRAZIL, INDONESIA. With a heavily female (77%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (262,000 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Jack In The Box, Movistar, Polaroid makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OMEGA X score 1.70% — Moderate bucket.

Brand: Jack In The BoxBrand: MovistarBrand: Polaroid

Followers:2,027,686

Engagements:34,379

Rate:1.7%

Posts:1,668

Avg Likes:32,580

Avg Comments:442

Avg Views:271,564

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,027,686 · Engagements 34,379 · Rate 1.7% Posts 1,668 · Views 271,564 · Avg Likes 32,580 · Avg Comments 442 · Avg Views 271,564	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 21% 13-17: 11% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (21%)
Gender Split	Female: 77% Male: 23% Non-binary/Other: 0%	Skews female (77%)
Top Countries	UNITED STATES (19%) BRAZIL (8%) INDONESIA (5%) MEXICO (5%) FRANCE (5%)	Top regions: UNITED STATES (19%), BRAZIL (8%), INDONESIA (5%)
Platform Engagement	Instagram: 9,450 avg likes/post · Tiktok: 262,000 avg views/post · Youtube: 9,564 avg views/post	Best reach: Tiktok 262,000 avg views; best engagement: Tiktok 21,600 avg likes

Top Brand Affinities

Jack In The Box

Score: 23.52

Movistar

Score: 6.13

Polaroid

Score: 4.49

Lollapalooza

Score: 3.26

Jollibee

Score: 2.79

League of Legends

Score: 2.38

Fila

Score: 2.20

Tiffany

Score: 2.11

Coachella

Score: 1.98

Bershka

Score: 1.66

Calvin Klein

Score: 1.63

Yves Saint Laurent

Score: 1.59

Brand	Category	Score
Jack In The Box		23.52
Movistar		6.13
Polaroid		4.49
Lollapalooza		3.26
Jollibee		2.79
League of Legends		2.38
Fila		2.20
Tiffany		2.11
Coachella		1.98
Bershka		1.66
Calvin Klein		1.63
Yves Saint Laurent		1.59
Microsoft		1.56
Universal		1.44
Tiffany & Co		1.34
Forever 21		1.34
KitKat		1.31
Spotify Music		1.31
BBC		1.15
NYX Cosmetics		1.15
IKEA		1.12
CBS Television Studios		1.12
SheInside		1.10
Paypal		1.08
shein		1.05
SoundCloud		1.03
Converse		1.02
Pokemon		0.99
CBS		0.99
Netflix		0.96
Starbucks		0.95
Vans		0.94
Walt Disney		0.93
Nintendo		0.93
Marvel Entertainment		0.88
H&M		0.86
Louis Vuitton		0.85
Pepsi		0.85
Activision Blizzard		0.84
OREO		0.84
The Olympic Games		0.83
Pandora		0.83
McDonald's		0.78
Marvel		0.75
Chanel		0.71
Vogue		0.71
musical.ly		0.69
Christian Dior		0.68
PlayStation		0.68
Puma		0.68