Omega

Omega

Country: DO | Gender: male

Influence: 60.02% Fanbase: 29.17% Trending: 75.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

172

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 04:55:04 UTC

Genres

popdominican pophip-hop & raprap dominicanolatinlatin

Biography

Antonio Peter de la Rosa, known by his stage name Omega "El Fuerte" or simply Omega, is a Dominican singer and songwriter based in Santo Domingo. Since 2007, Omega has gained popularity in the Dominican Republic, among Dominicans in the United States, as well as in music markets in Spain, Italy, and Latin America. He is credited with pioneering and popularizing a new style of Merengue known as Merengue Urbano or Merengue de Calle, blending traditional Merengue with hip-hop, rap, and R&B influences. This genre has influenced artists from various backgrounds, including Pitbull and Shakira.

Omega's innovative fusion of Merengue with hip-hop, rap, and R&B has led to the creation of Merengue Urbano or Merengue de Calle, a new genre that has gained popularity not only in the Dominican Republic but also in the United States, Spain, Italy, and Latin America. This fresh approach to Merengue has had a significant impact on the music industry, influencing artists like Pitbull and Shakira, and has attracted a diverse audience with its energetic and rhythmic sound. Omega's contributions have solidified his position as a trailblazer in the modern Merengue scene, showcasing his versatility and creativity as a singer and songwriter.

Omega Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Omega is a clear fit for 25-34 & 18-24 audiences with strength across key English-speaking markets. The audience is heavily male (63%), so messaging can confidently lean into identity, fashion, and status. TikTok remains the best top-of-funnel driver (strong engagement levels); Instagram builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Omega score 0.00%Low bucket.
Followers:172
Engagements:0
Rate:0.0%
Posts:0
Views:0
Avg Likes:0
Avg Comments:0
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 172 · Engagements 0 · Rate 0.0%
Posts 0 · Views 0 · Avg Likes 0 · Avg Comments 0 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 57%
18-24: 29%
35-44: 14%
13-17: 0%
Largest: 25-34 (57%); next: 18-24 (29%)
Gender Split Female: 38%
Male: 63%
Non-binary/Other: 0%
Skews male (63%)
Top Countries No country breakdown.
Platform Engagement Instagram: 0 avg likes/post No platform stats.

Top Brand Affinities

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Brand Category Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

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Artist: Omega

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist