Omb Peezy

Omb Peezy — hip-hop & rap artist from US.

Born in Mobile, Alabama in 1997, rapper OMB Peezy grew up surrounded by music and began rapping at age 12. Drawing inspiration from Southern rap icons like…

Influence: 61.03% Fanbase: 42.27% Trending: 70.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Spinrilla • 78.91% • Very Strong

As of 2025-09-09

2,176,283

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:07:09 UTC

Genres

hip-hop & raptrapcali raphouston raphip-hop/rapmemphis hip hopflorida rapsacramento hip hopbaton rouge rapdeep southern trapalabama rapcontemporary hip hophip hop

Biography

Born in Mobile, Alabama in 1997, rapper OMB Peezy grew up surrounded by music and began rapping at age 12. Drawing inspiration from Southern rap icons like Kevin Gates and Soulja Slim, Peezy quickly made a name for himself with the release of his single "Lay Down" in 2016. After catching the attention of industry heavyweights like Nef the Pharaoh and E-40, Peezy signed with E-40's label and released his debut EP, Humble Beginnings, in 2017. The following year saw Peezy drop a mixtape with Sherwood Marty and his own mixtape, Loyalty Over Love, before releasing his first full-length album, Preacher to the Streets, in April 2019.

Top Brand Affinities

Report Date: 2025-09-09

Omb Peezy maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, GEORGIA. The audience leans heavily male (71%), so brand cues around style and status perform well. The clearest reach is on Youtube with 258,535 avg views per post; Instagram functions as the community touchpoint. Affinity with Spinrilla, True Religion, Palm Angels makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omb Peezy score 0.78% — Low bucket.

Brand: SpinrillaBrand: True ReligionBrand: Palm Angels

Followers:2,176,283

Engagements:16,921

Rate:0.8%

Posts:608

Avg Likes:16,677

Avg Comments:359

Avg Views:269,585

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,176,283 · Engagements 16,921 · Rate 0.8% Posts 608 · Views 269,585 · Avg Likes 16,677 · Avg Comments 359 · Avg Views 269,585	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 29% 13-17: 9% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (29%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (89%) CANADA (2%) GEORGIA (1%) JAMAICA (1%) SOUTH AFRICA (1%)	Top regions: UNITED STATES (89%), CANADA (2%), GEORGIA (1%)
Platform Engagement	Instagram: 9,811 avg likes/post · Tiktok: 11,050 avg views/post · Youtube: 258,535 avg views/post	Best reach: Youtube 258,535 avg views; best engagement: Instagram 9,811 avg likes

Top Brand Affinities

Spinrilla

Score: 78.91

True Religion

Score: 18.15

Palm Angels

Score: 15.24

Kodak

Score: 13.77

Marni

Score: 13.75

Amazon Music

Score: 13.25

SoundCloud

Score: 12.07

Pro Tools

Score: 10.68

Lanvin

Score: 9.79

New Era

Score: 8.62

Coach

Score: 8.40

Benihana

Score: 7.88

Brand	Category	Score
Spinrilla		78.91
True Religion		18.15
Palm Angels		15.24
Kodak		13.77
Marni		13.75
Amazon Music		13.25
SoundCloud		12.07
Pro Tools		10.68
Lanvin		9.79
New Era		8.62
Coach		8.40
Benihana		7.88
Sneaker News		7.67
FashionNova		7.51
Moncler		7.51
Hennessy		7.46
ESPN		7.25
Influenster		7.22
Maybach		7.18
Alexander McQueen		7.12
iHeartRadio Music Awards		6.80
Maison Margiela		6.50
Beats Electronics		6.44
Steve Madden		6.39
Champion		6.22
MTV		5.69
Kappa		5.17
Spotify Music		4.77
NBA		4.50
NFL		4.35
Polo Ralph Lauren		3.96
Supreme		3.86
Gucci		3.79
Los Angeles Lakers		3.70
Verizon		3.62
Balenciaga		3.59
Sprite		3.49
Sneakerhead		3.05
Christian Louboutin		2.86
BALMAIN		2.81
Versace		2.76
NBC		2.75
shein		2.73
GIVENCHY		2.70
Burberry		2.69
TOM FORD		2.64
Rolls-Royce		2.64
Fendi		2.59
Walmart		2.52
Cartier		2.51