Omar Varela

Omar Varela — hip-hop & rap artist from AR.

Omar Varela, nacido en 1998 en Vicente López, Buenos Aires, es un destacado productor musical y DJ argentino reconocido por su contribución a la escena bass y…

Influence: 50.92% Fanbase: 25.89% Trending: 63.44% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

47 Street • 109.73% • Very Strong

As of 2025-11-02

481,774

Social Media Followers

As of 2025-11-02

00:00:00

Hours Airplay

2026-01-02 01:05:54 UTC

Genres

hip-hop & raphip-hop/raptrap/future basselectronicelectronicdubstep

Biography

Omar Varela, nacido en 1998 en Vicente López, Buenos Aires, es un destacado productor musical y DJ argentino reconocido por su contribución a la escena bass y trap. Comenzó su carrera a los 12 años produciendo EDM en FL Studio, y rápidamente alcanzó la fama al colaborar con artistas de renombre y lanzar música en sellos internacionales como Never Say Die Records y Buygore. Fundador de Mueva Records, ha sido clave en impulsar a productores locales y ha sido productor de éxitos como "Loca Remix" y "Chapiadora".

En 2021, Omar fue nominado al Latin Grammy por su trabajo en "Culpa" con WOS, superando las 40 millones de reproducciones. Ese mismo año, fue galardonado como Mejor Productor Musical del Año en los premios Martín Fierro y ha producido discos de oro certificados por RIAA, incluyendo colaboraciones destacadas como "Hace Calor" con Kaleb Di Masi y Sfera Ebbasta. Su influencia en la música urbana latina se ve reflejada en éxitos como "Tal Para Cual", con más de 86 millones de visitas, consolidándolo como una figura prominente en la escena musical actual.

Top Brand Affinities

Report Date: 2025-11-02

Omar Varela builds repeat engagement among 18-24 & 25-34 audiences throughout ARGENTINA, UNITED STATES, URUGUAY. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (87,800 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with 47 Street, Phase One, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omar Varela score 0.73% — Low bucket.

Brand: 47 StreetBrand: Phase OneBrand: Ableton

Followers:481,774

Engagements:3,508

Rate:0.7%

Posts:271

Avg Likes:3,121

Avg Comments:80

Avg Views:87,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 481,774 · Engagements 3,508 · Rate 0.7% Posts 271 · Views 87,800 · Avg Likes 3,121 · Avg Comments 80 · Avg Views 87,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 11% 35-44: 3%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	ARGENTINA (80%) UNITED STATES (5%) URUGUAY (4%) MEXICO (3%) CHILE (3%)	Top regions: ARGENTINA (80%), UNITED STATES (5%), URUGUAY (4%)
Platform Engagement	Instagram: 207 avg likes/post · Tiktok: 87,800 avg views/post	Best reach: Tiktok 87,800 avg views; best engagement: Tiktok 2,914 avg likes

Top Brand Affinities

47 Street

Score: 109.73

Phase One

Score: 51.46

Ableton

Score: 21.08

Pioneer

Score: 18.37

Mixcloud

Score: 16.14

Lollapalooza

Score: 15.42

Amazon Music

Score: 11.73

Movistar

Score: 9.32

SoundCloud

Score: 9.14

Pro Tools

Score: 8.74

Tomorrowland

Score: 7.42

Andis

Score: 6.18

Brand	Category	Score
47 Street		109.73
Phase One		51.46
Ableton		21.08
Pioneer		18.37
Mixcloud		16.14
Lollapalooza		15.42
Amazon Music		11.73
Movistar		9.32
SoundCloud		9.14
Pro Tools		8.74
Tomorrowland		7.42
Andis		6.18
Spotify Music		5.77
Beats Electronics		4.95
Campari		4.21
Pringles		3.88
Barber Shop Connect		2.86
Cafecito		2.61
MTV		2.48
Monster Beverage		2.43
Red Bull		2.11
Sprite		1.97
Fiat		1.97
Los Angeles Lakers		1.95
musical.ly		1.86
Peugeot		1.78
Supreme		1.66
League of Legends		1.65
Heineken		1.36
FIFA		1.30
Lamborghini		1.30
Vogue		1.27
Mitsubishi		1.24
Versace		1.24
Pepsi		1.23
Sony		1.20
L'Oréal Paris		1.19
Crocs		1.18
Grand Theft Auto		1.17
Calvin Klein		1.17
Guess		1.12
PlayStation		1.11
Nintendo		1.09
Pixar		1.08
Adidas		1.06
Adobe		1.00
Chevrolet		0.95
Tommy Hilfiger		0.90
Nike		0.89
Puma		0.87