Omar Souleyman

Omar Souleyman

Country: SY | Gender: male

Influence: 52.10% Fanbase: 31.05% Trending: 62.62% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 43.48% • Very Strong

As of 2025-09-08

344,757

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:53:21 UTC

Genres

poparab popsyrian popothersworldwidemiddle easterndabke

Biography

Omar Souleyman's third studio album, To Syria, With Love, diverges from his previous work by incorporating intricate keyboard and techno elements while focusing on his emotional connection to his homeland. Co-written with collaborator Shawah Al Ahmad, the album features complex electronic arrangements alongside lyrics that express Souleyman's yearning for peace in Syria. Souleyman has gained international acclaim as a world and electronic music icon, performing at renowned festivals and advocating for charity initiatives supporting Syria, including "Our Heart Aches for Syria" in partnership with Doctors Without Borders. In 2013, he also performed at the Nobel Peace Prize Concert in Norway.

Omar Souleyman Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Omar Souleyman engages 18-24 & 25-34 audiences with repeatable results in TüRKIYE, IRAQ, GERMANY. The fan base skews heavily male (80%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (7,741 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Mixcloud, MOOG, Ableton, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Omar Souleyman score 0.22%Low bucket.
Brand: MixcloudBrand: MOOGBrand: Ableton
Followers:344,757
Engagements:761
Rate:0.2%
Posts:356
Views:7,741
Avg Likes:742
Avg Comments:28
Avg Views:7,741

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 344,757 · Engagements 761 · Rate 0.2%
Posts 356 · Views 7,741 · Avg Likes 742 · Avg Comments 28 · Avg Views 7,741
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 43%
25-34: 39%
35-44: 10%
13-17: 4%
Largest: 18-24 (43%); next: 25-34 (39%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries TüRKIYE (19%)
IRAQ (14%)
GERMANY (7%)
ITALY (7%)
SAUDI ARABIA (6%)
Top regions: TüRKIYE (19%), IRAQ (14%), GERMANY (7%)
Platform Engagement Instagram: 490 avg likes/post · Youtube: 7,741 avg views/post Best reach: Youtube 7,741 avg views; best engagement: Instagram 490 avg likes

Top Brand Affinities

Mixcloud
Score: 43.48
MOOG
Score: 29.03
Ableton
Score: 22.31
Akai
Score: 15.67
Pioneer
Score: 12.99
Tate Modern
Score: 11.38
Acne Studios
Score: 9.09
SoundCloud
Score: 8.79
JACQUEMUS
Score: 7.86
Pro Tools
Score: 7.52
Kodak
Score: 6.12
Vodafone
Score: 6.03
Brand Category Score
Mixcloud 43.48
MOOG 29.03
Ableton 22.31
Akai 15.67
Pioneer 12.99
Tate Modern 11.38
Acne Studios 9.09
SoundCloud 8.79
JACQUEMUS 7.86
Pro Tools 7.52
Kodak 6.12
Vodafone 6.03
Jagermeister 5.86
Loewe 5.07
Spotify Music 4.64
Leica 4.64
Campari 4.43
Movistar 4.30
Beats Electronics 4.19
Fujifilm 4.07
Lollapalooza 3.90
Oculus 3.87
Coachella 3.85
Kickstarter 3.77
Carhartt 3.67
Tomorrowland 3.60
Dr. Martens 3.50
Garnier 3.43
Besiktas 3.28
Warner Bros 3.26
Polaroid 3.23
Stüssy 2.86
Pantone Inc 2.82
Tinder 2.57
Guinness 2.45
Red Bull 2.34
ASICS 2.31
Paramount Pictures 2.29
Prada 2.18
Galatasaray 2.15
Philips 2.14
Versace 2.14
Aperol 2.11
Vogue 2.08
ASOS 2.04
Balenciaga 2.03
Supreme 2.00
Yves Saint Laurent 1.99
Airbnb 1.98
Nokia 1.97

Official Profiles

Login to view Contact

Login

Artist: Omar Souleyman

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Omar Souleyman today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-23)

Total: 325,768

PLATFORM TOTAL %
Spotify Spotify 199,382 61.20%
Last.fm Last.fm 99,148 30.44%
Audiomack Audiomack 19,931 6.12%
Yandex Yandex 5,552 1.70%
Pandora Pandora 1,755 0.54%
Anghami Anghami 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-21 03:30 UTC Omar Souleyman, Dennis van Aarssen TivoliVredenburg Utrecht, Netherlands

Trending Artist