Omar Rudberg

Omar Rudberg — pop artist from SE.

Omar Rudberg, the Venezuelan-born singer who relocated to Sweden at age seven, rose to fame through talent shows and YouTube videos before joining the…

Influence: 54.89% Fanbase: 36.02% Trending: 64.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nelly.com • 71.88% • Very Strong

As of 2025-09-09

4,817,763

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:24 UTC

Genres

poppopswedish idol popmainstream pop

Biography

Omar Rudberg, the Venezuelan-born singer who relocated to Sweden at age seven, rose to fame through talent shows and YouTube videos before joining the successful boyband FO&O. After four years with the band, he embarked on a solo career, achieving gold certification in Sweden with his debut single "QUE PASA" featuring Lamix. Singing in both Spanish and Swedish, Omar's vibrant vocals and Caribbean influences have garnered him millions of streams and platinum certifications.

In addition to his music success, Omar made his acting debut in the popular Netflix series "Young Royals," which reached global acclaim and was renewed for a second season. His diverse talents culminated in the release of his debut album "OMR" in May 2022, solidifying his position as a multifaceted artist on the rise.

Top Brand Affinities

Report Date: 2025-09-09

Omar Rudberg builds repeat engagement among 18-24 & 25-34 audiences throughout BRAZIL, UNITED STATES, MEXICO. With a heavily female (61%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (273,400 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Nelly.com, Ericsson, Tele2 point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omar Rudberg score 2.42% — Strong bucket.

Brand: Nelly.comBrand: EricssonBrand: Tele2

Followers:4,817,763

Engagements:116,580

Rate:2.4%

Posts:756

Avg Likes:111,162

Avg Comments:2,794

Avg Views:316,158

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,817,763 · Engagements 116,580 · Rate 2.4% Posts 756 · Views 316,158 · Avg Likes 111,162 · Avg Comments 2,794 · Avg Views 316,158	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 22% 13-17: 11% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (22%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	BRAZIL (18%) UNITED STATES (11%) MEXICO (5%) FRANCE (5%) SWEDEN (4%)	Top regions: BRAZIL (18%), UNITED STATES (11%), MEXICO (5%)
Platform Engagement	Instagram: 68,986 avg likes/post · Tiktok: 273,400 avg views/post · Youtube: 42,758 avg views/post	Best reach: Tiktok 273,400 avg views; best engagement: Instagram 68,986 avg likes

Top Brand Affinities

Nelly.com

Score: 71.88

Ericsson

Score: 30.01

Tele2

Score: 27.62

Gant

Score: 19.15

Nakd

Score: 12.49

Barbie

Score: 7.10

Emporio Armani

Score: 6.39

Maison Margiela

Score: 6.27

Coach

Score: 5.09

BALMAIN

Score: 4.46

Pic Collage

Score: 4.17

Pull&Bear

Score: 3.78

Brand	Category	Score
Nelly.com		71.88
Ericsson		30.01
Tele2		27.62
Gant		19.15
Nakd		12.49
Barbie		7.10
Emporio Armani		6.39
Maison Margiela		6.27
Coach		5.09
BALMAIN		4.46
Pic Collage		4.17
Pull&Bear		3.78
Dr. Martens		3.38
Fendi		3.28
TOM FORD		3.27
Dolce & Gabbana		3.13
Fenty beauty		3.04
NBC		3.03
MTV		2.92
Pepsi		2.67
Hollister Co		2.59
Showtime		2.25
Lollapalooza		2.25
Calvin Klein		2.23
H&M		2.22
ASOS		2.22
Armani		2.11
AMC		2.10
Victoria's Secret		2.07
Yves Saint Laurent		2.07
Aperol		2.01
Polo Ralph Lauren		2.01
Spotify Music		2.00
CBS		1.99
Sprite		1.93
Versace		1.92
Hermès		1.92
CBS Television Studios		1.90
Gymshark		1.85
Primark		1.78
GIVENCHY		1.78
FashionNova		1.66
shein		1.66
Bellagio		1.63
Michael Kors		1.63
Maybelline		1.60
Forever 21		1.45
Lush		1.41
Vans		1.38
Puma		1.36