Omar Rodríguez-López

Omar Rodríguez-López — pop artist from PR.

Omar Rodríguez-López, a renowned songwriter and arranger, has made a lasting impact across multiple generations with his compositions and performances,…

Influence: 50.96% Fanbase: 24.69% Trending: 64.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 61.32% • Very Strong

As of 2025-09-15

81,848

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 16:48:28 UTC

Genres

popel paso indierockrockprogressive rock

Biography

Omar Rodríguez-López, a renowned songwriter and arranger, has made a lasting impact across multiple generations with his compositions and performances, captivating fans of hard, virtuoso, and cosmic music. His music reflects a deep dedication to his craft and a profound understanding of the vast possibilities within guitar music. After a prolific period in the 2000s, Rodríguez-López is releasing The Clouds Hill Tapes, a collection of 20 re-arranged tracks from that era, showcasing his artistry in a new light. These recordings, produced by Johann Scheerer and featuring guest musicians, were captured during sessions at Clouds Hill Studios in 2018 and 2019, now available digitally and as a 3-LP vinyl box set.

The Clouds Hill Tapes Part I, II & III offer a unique insight into Rodríguez-López's creative evolution, with each part presenting a distinct selection of songs that have been meticulously arranged to enhance their sonic impact. Part I, comprising 8 tracks, will be released digitally on June 19th, followed by Part II on July 3rd and Part III on July 31st. The 3-LP vinyl box set, accompanied by 10 monochrome photo prints, will be available on July 24th through www.cloudshillshop.com, providing fans with a comprehensive musical journey through the artistry of Omar Rodríguez-López.

Top Brand Affinities

Report Date: 2025-09-15

Omar Rodríguez-López engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, ARGENTINA, MEXICO. The fan base skews heavily male (81%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (8,367 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, MOOG, Akai, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omar Rodríguez-López score 2.49% — Strong bucket.

Brand: AmpegBrand: MOOGBrand: Akai

Followers:81,848

Engagements:2,035

Rate:2.5%

Posts:197

Avg Likes:2,025

Avg Comments:72

Avg Views:8,367

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 81,848 · Engagements 2,035 · Rate 2.5% Posts 197 · Views 8,367 · Avg Likes 2,025 · Avg Comments 72 · Avg Views 8,367	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 35% 35-44: 13% 45-64: 3%	Largest: 25-34 (47%); next: 18-24 (35%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	UNITED STATES (24%) ARGENTINA (13%) MEXICO (13%) BRAZIL (6%) SPAIN (4%)	Top regions: UNITED STATES (24%), ARGENTINA (13%), MEXICO (13%)
Platform Engagement	Instagram: 1,886 avg likes/post · Youtube: 8,367 avg views/post	Best reach: Youtube 8,367 avg views; best engagement: Instagram 1,886 avg likes

Top Brand Affinities

Ampeg

Score: 61.32

MOOG

Score: 54.23

Akai

Score: 26.04

Ableton

Score: 26.00

Pro Tools

Score: 22.57

Akg

Score: 20.22

Sennheiser

Score: 12.55

Movistar

Score: 8.30

Amazon Music

Score: 7.71

Lollapalooza

Score: 7.54

Spotify Music

Score: 7.04

Kodak

Score: 4.76

Brand	Category	Score
Ampeg		61.32
MOOG		54.23
Akai		26.04
Ableton		26.00
Pro Tools		22.57
Akg		20.22
Sennheiser		12.55
Movistar		8.30
Amazon Music		7.71
Lollapalooza		7.54
Spotify Music		7.04
Kodak		4.76
Beats Electronics		4.51
Kickstarter		4.51
Coachella		4.49
SoundCloud		4.37
Columbia Pictures		4.36
Leica		4.03
Paramount Pictures		4.02
Sega		3.98
Pepsi		3.97
Comedy Central		3.70
Dr. Martens		3.63
Final Fantasy		3.58
Fujifilm		3.52
Nickelodeon		3.46
Jaguar		3.42
Cartoon Network		3.36
Cafecito		3.32
Warner Bros		3.31
Nintendo		3.25
Star Wars		3.16
Gundam		2.92
Prismacolor		2.91
Tinder		2.84
MTV		2.69
Polaroid		2.68
NHL		2.51
NBC		2.39
Vans		2.31
Yamaha		2.05
Budweiser		2.03
HBO		2.03
musical.ly		1.99
Snoopy And The Peanuts Gang		1.99
AMC		1.89
Adobe		1.89
Showtime		1.88
DC Entertainment		1.82
Sony		1.82