Omar Apollo Brand Affinity ranks highest Glossier at 20.30% . Very Strong. Score DMDB 67.59% | Fanbase 56.30%

Omar Apollo — pop artist from US.

Omar Apollo, born in Hobart, Indiana to Mexican immigrant parents, is a singer/songwriter known for his introspective reflections on love and heartbreak. His…

Omar Apollo

Recognizable

Country: US | Gender: male | Artist ID: 11e81bbd-e38b-3b4c-a7f3-a0369fe50396

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Genres

poppopbedroom popindie popr&b, funk & soulr&balternative r&bchill r&bindie r&bbedroom soulcontemporary r&bsoulalternativealternative

Influential: 67.59% Fanbase: 56.30% Trending: 73.24%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Glossier • 20.30% • Very Strong

As of 2025-09-09

1,865,381

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 67.59% | Fanbase 56.30% | Trending 73.24% | CAREER STAGE: MAINSTREAM

Biography

Omar Apollo, born in Hobart, Indiana to Mexican immigrant parents, is a singer/songwriter known for his introspective reflections on love and heartbreak. His music has garnered a dedicated fanbase and industry recognition, including a GRAMMY nomination for Best New Artist and two Latin GRAMMY nominations. In 2022, he released his debut album, IVORY, showcasing a blend of heartfelt ballads, Latin trap, and alt-rock, further solidifying his musical diversity. Apollo has performed on notable TV programs and festivals, including Late Night with Seth Meyers, Coachella, and NPR's Tiny Desk series.

Apollo's journey began at age 11 when he found solace in playing the guitar, leading to the release of well-received EPs like Stereo and Friends. His breakout hit, "Evergreen (You Didn’t Deserve Me at All)," achieved RIAA-certified platinum status and marked his Billboard Hot 100 debut. With a new EP, Live for Me, Apollo continues to captivate audiences with his emotive storytelling and genre-blending sound.

Report Date: 2025-09-09

Omar Apollo performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, PHILIPPINES. Audience composition is female-leaning (54%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 61,400 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Glossier, Jean Paul Gaultier, Brandy Melville, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Omar Apollo is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Omar Apollo score 2.85% — Strong bucket.

Brand: GlossierBrand: Jean Paul GaultierBrand: Brandy Melville

Followers:1,865,381

Engagements:53,233

Rate:2.9%

Posts:1,549

Avg Likes:52,371

Avg Comments:328

Avg Views:65,202

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,865,381 · Engagements 53,233 · Rate 2.9% Posts 1,549 · Views 65,202 · Avg Likes 52,371 · Avg Comments 328 · Avg Views 65,202	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 26% 13-17: 10% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (26%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (50%) BRAZIL (5%) PHILIPPINES (4%) CANADA (4%) MEXICO (3%)	Top regions: UNITED STATES (50%), BRAZIL (5%), PHILIPPINES (4%)
Platform Engagement	Instagram: 41,173 avg likes/post · Tiktok: 61,400 avg views/post · Youtube: 3,802 avg views/post	Best reach: Tiktok 61,400 avg views; best engagement: Instagram 41,173 avg likes

Top Brand Affinities

Glossier

Score: 20.30

Jean Paul Gaultier

Score: 16.27

Brandy Melville

Score: 14.47

Lollapalooza

Score: 12.82

Coachella

Score: 11.31

JACQUEMUS

Score: 10.32

Houston Livestock Show and Rodeo

Score: 9.25

Urban Outfitters

Score: 8.93

Maison Margiela

Score: 8.91

Vivienne Westwood

Score: 8.44

Ableton

Score: 7.91

Loewe

Score: 7.09

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Top Brand Affinities

Brand	Category	Score
Glossier		20.30
Jean Paul Gaultier		16.27
Brandy Melville		14.47
Lollapalooza		12.82
Coachella		11.31
JACQUEMUS		10.32
Houston Livestock Show and Rodeo		9.25
Urban Outfitters		8.93
Maison Margiela		8.91
Vivienne Westwood		8.44
Ableton		7.91
Loewe		7.09
Alexander McQueen		6.43
Coach		6.04
Kodak		5.44
KARL LAGERFELD		5.20
Dsquared		5.15
Champion		4.99
Walgreens		4.99
Free People		4.98
Dr. Martens		4.94
SoundCloud		4.94
Marc Jacobs		4.85
Dolce & Gabbana		4.50
Miu Miu		4.27
Verizon		4.23
Oculus		4.20
Spotify Music		4.19
American Eagle		3.80
NBC		3.76
Fenty beauty		3.65
BALMAIN		3.63
Polaroid		3.48
Showtime		3.47
Chrysler		3.42
TOM FORD		3.12
Forever 21		3.11
Sunnies Studios		3.10
Fendi		3.09
Abercrombie & Fitch		3.07
Stüssy		3.07
Fujifilm		3.06
Beats Electronics		2.97
GAP		2.89
Moschino		2.88
Paramount Pictures		2.87
Pull&Bear		2.85
ASOS		2.84
Bershka		2.74
Lululemon Athletica		2.72