Omar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
80,700
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-30 19:21:27 UTC
Genres
Biography
Born in London in 1968, Omar was raised in a musical family and began his career early, releasing his debut single at just 16 years old. Despite shifting labels and facing challenges in the industry, he continued to innovate and collaborate with renowned artists like Stevie Wonder. Omar's unique sound and dedication to his craft have earned him critical acclaim and recognition, including awards for his contributions to the neo-soul genre.
Omar reliably reaches 18-24 & 25-34 audiences in UNITED STATES, SAUDI ARABIA, EGYPT. The base is heavily male (72%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (350 avg views per post); Youtube layers on depth and replies. The audience sits near leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,700 · Engagements 40 · Rate 0.0% Posts 29 · Views 350 · Avg Likes 31 · Avg Comments 7 · Avg Views 350 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 13-17: 8% 35-44: 6% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (17%) SAUDI ARABIA (16%) EGYPT (6%) ALGERIA (5%) IRAQ (5%) |
Top regions: UNITED STATES (17%), SAUDI ARABIA (16%), EGYPT (6%) |
| Platform Engagement | Youtube: 350 avg views/post | Best reach: Youtube 350 avg views; best engagement: Youtube 31 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Omar
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 23:00 UTC | Omar | Culture | Washington, United States | |
| 2026-01-24 06:00 UTC | Omar+ | Sound Nightclub | Los Angeles, United States | |
| 2026-01-25 06:00 UTC | Omar | Halcyon | San Francisco, United States | |
| 2026-02-01 03:00 UTC | Omar | ALPHABET | Brighton, United Kingdom | |
| 2026-02-22 03:00 UTC | Omar, Shola Ama, Elisabeth Troy, Kele Le Roc, Lifford, DJ Spoony, Maxwell D, Richie Dan, Thomas Jules, Nay Nay | Eventim Apollo | London, United Kingdom |
