OMA

OMA — pop artist from VE.

The phrase "oh em ay" is a shorthand way of spelling out the acronym "OMA," which stands for "Oh My Allah." It is commonly used as an expression of surprise,…

Influence: 49.09% Fanbase: 18.82% Trending: 64.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 25.52% • Very Strong

As of 2025-09-09

1,476,483

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-10 15:13:08 UTC

Genres

poppophip-hop & raphip-hop/rapcontemporary hip hophip hop

Biography

The phrase "oh em ay" is a shorthand way of spelling out the acronym "OMA," which stands for "Oh My Allah." It is commonly used as an expression of surprise, excitement, or disbelief, particularly in online communication and text messaging. The use of this abbreviation allows for quick and informal communication, often used to convey a strong emotional reaction in a concise manner.

Top Brand Affinities

Report Date: 2025-09-09

OMA speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, TAIWAN. Composition is heavily male (90%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (34,200 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Akai, Mixcloud, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OMA score 0.38% — Low bucket.

Brand: AkaiBrand: MixcloudBrand: Ableton

Followers:1,476,483

Engagements:5,668

Rate:0.4%

Posts:1,836

Avg Likes:5,269

Avg Comments:89

Avg Views:46,656

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,476,483 · Engagements 5,668 · Rate 0.4% Posts 1,836 · Views 46,656 · Avg Likes 5,269 · Avg Comments 89 · Avg Views 46,656	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 36% 35-44: 14% 45-64: 3%	Largest: 25-34 (44%); next: 18-24 (36%)
Gender Split	Female: 10% Male: 90% Non-binary/Other: 0%	Skews male (90%)
Top Countries	UNITED STATES (24%) BRAZIL (6%) TAIWAN (5%) UNITED KINGDOM (4%) INDONESIA (4%)	Top regions: UNITED STATES (24%), BRAZIL (6%), TAIWAN (5%)
Platform Engagement	Instagram: 2,326 avg likes/post · Tiktok: 34,200 avg views/post · Youtube: 12,456 avg views/post	Best reach: Tiktok 34,200 avg views; best engagement: Instagram 2,326 avg likes

Top Brand Affinities

Akai

Score: 25.52

Mixcloud

Score: 17.04

Ableton

Score: 14.27

Pioneer

Score: 11.08

Beats Electronics

Score: 5.99

Jameson

Score: 5.78

SoundCloud

Score: 4.89

Carhartt

Score: 4.79

Stüssy

Score: 4.23

Nice Kicks

Score: 3.92

Los Angeles Lakers

Score: 3.91

Sneakerhead

Score: 3.81

Brand	Category	Score
Akai		25.52
Mixcloud		17.04
Ableton		14.27
Pioneer		11.08
Beats Electronics		5.99
Jameson		5.78
SoundCloud		4.89
Carhartt		4.79
Stüssy		4.23
Nice Kicks		3.92
Los Angeles Lakers		3.91
Sneakerhead		3.81
Coors		3.62
Spotify Music		3.59
ESPN		3.43
Leica		3.36
Kodak		3.29
The North Face		3.10
NHL		3.05
Paramount Pictures		3.00
NBA		2.92
Comedy Central		2.73
Fujifilm		2.70
Guinness		2.69
NFL		2.66
MTV		2.60
Lollapalooza		2.45
Hennessy		2.43
Coachella		2.41
The Olympic Games		2.40
Warner Bros		2.40
NBC		2.39
Cadillac		2.37
A Game of Tones		2.34
Hot Wheels		2.34
Showtime		2.23
GoPro		2.22
Nickelodeon		2.20
Supreme		2.17
Budweiser		2.09
Land Rover		2.08
WWE		2.07
Vans		2.06
UFC		2.04
Jack Daniels		2.03
Subaru		2.02
Tesla Motors		1.94
Harley-Davidson		1.94
Star Wars		1.93
Chipotle Mexican Grill		1.91