Om Unit
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
43,248
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:15 UTC
Genres
Biography
Om Unit is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, UNITED KINGDOM, GERMANY. The audience is heavily male (82%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (406 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Ableton, MOOG, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,248 · Engagements 319 · Rate 0.7% Posts 3,439 · Views 406 · Avg Likes 314 · Avg Comments 16 · Avg Views 406 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 30% 35-44: 19% 45-64: 4% |
Largest: 25-34 (45%); next: 18-24 (30%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (15%) UNITED KINGDOM (13%) GERMANY (6%) FRANCE (6%) RUSSIA (6%) |
Top regions: UNITED STATES (15%), UNITED KINGDOM (13%), GERMANY (6%) |
| Platform Engagement | Instagram: 286 avg likes/post · Youtube: 406 avg views/post | Best reach: Youtube 406 avg views; best engagement: Instagram 286 avg likes |
Top Brand Affinities
Mixcloud
Ableton
MOOG
Akai
Pioneer
SoundCloud
Marcelle
Sennheiser
Beats Electronics
Vauxhall
Pro Tools
Atmos
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 209.96 | |
| Ableton | 83.60 | |
| MOOG | 69.86 | |
| Akai | 61.38 | |
| Pioneer | 47.30 | |
| SoundCloud | 30.16 | |
| Marcelle | 19.73 | |
| Sennheiser | 19.42 | |
| Beats Electronics | 19.16 | |
| Vauxhall | 15.21 | |
| Pro Tools | 14.20 | |
| Atmos | 9.56 | |
| Amazon Music | 8.12 | |
| Spotify Music | 7.43 | |
| Tate Modern | 6.95 | |
| Warner Bros | 6.88 | |
| Stone Island | 6.61 | |
| Stüssy | 5.67 | |
| Carhartt | 5.19 | |
| Pilsner Urquell | 4.37 | |
| Holden | 3.67 | |
| Tomorrowland | 3.62 | |
| Gundam | 3.51 | |
| Showtime | 3.43 | |
| Matrix | 3.40 | |
| Fallout | 3.36 | |
| Dr. Martens | 3.35 | |
| BBC | 3.25 | |
| Red Bull | 2.96 | |
| Tesco | 2.81 | |
| Kodak | 2.77 | |
| Guinness | 2.69 | |
| Coachella | 2.68 | |
| Garnier | 2.48 | |
| Lush | 2.46 | |
| Intel | 2.44 | |
| Paramount Pictures | 2.44 | |
| Fujifilm | 2.35 | |
| Sneakerhead | 2.28 | |
| Adobe | 2.16 | |
| Polaroid | 2.14 | |
| Tinder | 2.12 | |
| Aperol | 1.96 | |
| The North Face | 1.96 | |
| Nokia | 1.88 | |
| Paypal | 1.88 | |
| ASICS | 1.85 | |
| Sunnies Studios | 1.78 | |
| Airbnb | 1.75 | |
| Star Wars | 1.69 |
Official Profiles
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LoginArtist: Om Unit
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
