Olly Murs Brand Affinity ranks highest Waitrose at 14.83% . Very Strong. Score DMDB 68.28% | Fanbase 68.08%

Olly Murs — pop artist from GB.

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Starting out as a session guitarist in…

Olly Murs

Recognizable

Country: GB | Gender: male | Artist ID: 11e81bbb-a8e7-3560-9ad2-a0369fe50396

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Genres

popdance poppoppost-teen popuk popneo mellowtalent showmainstream poprockpop rockamericanhollywoodelectronictropical housepop danceeuropeaneuropop

Influential: 68.28% Fanbase: 68.08% Trending: 68.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Waitrose • 14.83% • Very Strong

As of 2025-09-09

9,377,550

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.28% | Fanbase 68.08% | Trending 68.37% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Sarah Johnson has established herself as a versatile and accomplished musician. Starting out as a session guitarist in the early 2000s, she went on to release several solo albums that showcased her songwriting skills and distinctive guitar playing. Johnson's music blends elements of folk, rock, and blues, earning her a dedicated fan base and critical acclaim.

In addition to her solo work, Johnson has collaborated with various artists and bands, further expanding her musical horizons. Her live performances are known for their energy and musicianship, captivating audiences around the world. With a new album set for release in 2025, Johnson continues to evolve as an artist and remains a prominent figure in the music industry.

Report Date: 2025-09-09

Olly Murs converts attention from 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, BRAZIL. Audience shape is heavily female (64%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 379,900 avg views per post, with supportive conversation on Tiktok. Shared audience with Waitrose, Sainsbury's, Ted Baker underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olly Murs score 0.42% — Low bucket.

Brand: WaitroseBrand: Sainsbury'sBrand: Ted Baker

Followers:9,377,550

Engagements:39,846

Rate:0.4%

Posts:4,046

Avg Likes:37,948

Avg Comments:527

Avg Views:391,275

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,377,550 · Engagements 39,846 · Rate 0.4% Posts 4,046 · Views 391,275 · Avg Likes 37,948 · Avg Comments 527 · Avg Views 391,275	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 24% 13-17: 8% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (24%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED KINGDOM (13%) UNITED STATES (12%) BRAZIL (6%) INDIA (3%) INDONESIA (3%)	Top regions: UNITED KINGDOM (13%), UNITED STATES (12%), BRAZIL (6%)
Platform Engagement	Instagram: 18,276 avg likes/post · Tiktok: 379,900 avg views/post · Youtube: 11,375 avg views/post	Best reach: Tiktok 379,900 avg views; best engagement: Tiktok 19,250 avg likes

Top Brand Affinities

Waitrose

Score: 14.83

Sainsbury's

Score: 13.79

Ted Baker

Score: 12.92

ASDA

Score: 11.70

Marks & Spencer

Score: 11.57

River Island

Score: 8.49

Score: 8.36

Costa Coffee

Score: 8.33

MISSGUIDED

Score: 7.80

boohoo

Score: 7.51

Selfridges

Score: 5.86

Baileys

Score: 5.44

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Top Brand Affinities

Brand	Category	Score
Waitrose		14.83
Sainsbury's		13.79
Ted Baker		12.92
ASDA		11.70
Marks & Spencer		11.57
River Island		8.49
Next		8.36
Costa Coffee		8.33
MISSGUIDED		7.80
boohoo		7.51
Selfridges		5.86
Baileys		5.44
ALDI		5.36
Primark		5.35
Topshop		5.30
T.G.I. Friday's		5.25
Ryanair		5.21
Lush		5.18
Myprotein		4.83
ASOS		4.50
Tesco		4.40
Cadbury		4.15
LEGOLAND		3.63
Showtime		3.59
Guinness		3.18
Harrods		2.94
Lindt		2.92
Pull&Bear		2.64
Aperol		2.59
Sunnies Studios		2.55
BBC		2.48
Benefit Cosmetics		2.47
Pic Collage		2.26
Dr. Martens		2.01
Universal		1.92
Pandora		1.90
League of Legends		1.79
Bellagio		1.70
Ray-Ban		1.64
Warner Bros		1.63
Michael Kors		1.62
Polaroid		1.56
Hollister Co		1.54
HBO		1.52
Lego		1.51
MAC Cosmetics		1.49
Polo Ralph Lauren		1.45
Converse		1.43
OREO		1.42
McDonald's		1.40