Olivia O’Brien Brand Affinity ranks highest Brandy Melville at 19.18% . Very Strong. Score DMDB 63.46% | Fanbase 56.58%

Olivia O’Brien — pop artist from US.

With a career spanning over two decades, Gwen Stefani is a prominent figure in the music industry. Born on October 3, 1969, in Fullerton, California, Stefani…

Olivia O’Brien

Recognizable

Country: US | Gender: female | Artist ID: 11e81bd3-0856-0c62-9852-a0369fe50396

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Genres

popdance poppoppost-teen popindie poptimismindie cafe popmainstream popalternativealt zelectronicelectropopelectronic

Influential: 63.46% Fanbase: 56.58% Trending: 66.90%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 19.18% • Very Strong

As of 2025-09-09

3,227,093

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.46% | Fanbase 56.58% | Trending 66.90% | CAREER STAGE: MAINSTREAM

Biography

With a career spanning over two decades, Gwen Stefani is a prominent figure in the music industry. Born on October 3, 1969, in Fullerton, California, Stefani rose to fame as the lead vocalist of the band No Doubt before embarking on a successful solo career. Known for her distinctive voice and eclectic style, she has released several hit songs and albums, including "Love. Angel. Music. Baby." and "The Sweet Escape."

Aside from her music career, Stefani has also ventured into other creative endeavors, such as fashion design and television. She has received numerous awards and accolades for her work, solidifying her status as a versatile and influential artist in the entertainment world.

Report Date: 2025-09-09

Olivia O’Brien speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is heavily female (78%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (76,100 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Brandy Melville, Steve Madden, Nasty Gal, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olivia O’Brien score 0.11% — Low bucket.

Brand: Brandy MelvilleBrand: Steve MaddenBrand: Nasty Gal

Followers:3,227,093

Engagements:3,409

Rate:0.1%

Posts:1,391

Avg Likes:3,206

Avg Comments:101

Avg Views:77,576

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,227,093 · Engagements 3,409 · Rate 0.1% Posts 1,391 · Views 77,576 · Avg Likes 3,206 · Avg Comments 101 · Avg Views 77,576	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 20% 13-17: 11% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (20%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (35%) BRAZIL (9%) UNITED KINGDOM (5%) CANADA (4%) INDIA (4%)	Top regions: UNITED STATES (35%), BRAZIL (9%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 76,100 avg views/post · Youtube: 1,476 avg views/post	Best reach: Tiktok 76,100 avg views; best engagement: Tiktok 3,123 avg likes

Top Brand Affinities

Brandy Melville

Score: 19.18

Steve Madden

Score: 11.71

Nasty Gal

Score: 11.34

REVOLVE

Score: 9.78

Barbie

Score: 9.38

Coach

Score: 8.24

Urban Outfitters

Score: 8.17

Houston Livestock Show and Rodeo

Score: 7.89

Coachella

Score: 7.36

Champion

Score: 7.30

Glossier

Score: 7.00

MISSGUIDED

Score: 6.43

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Top Brand Affinities

Brand	Category	Score
Brandy Melville		19.18
Steve Madden		11.71
Nasty Gal		11.34
REVOLVE		9.78
Barbie		9.38
Coach		8.24
Urban Outfitters		8.17
Houston Livestock Show and Rodeo		7.89
Coachella		7.36
Champion		7.30
Glossier		7.00
MISSGUIDED		6.43
Free People		6.42
T.J. Maxx		6.17
Lollapalooza		5.92
Gillette		5.81
Hot Topic		5.68
Vivienne Westwood		5.41
American Eagle		4.43
Kylie Cosmetics		4.37
ASOS		4.15
Verizon		4.03
NORDSTROM		3.92
Forever 21		3.92
Dr. Martens		3.71
Taco Bell		3.66
Topshop		3.56
OLD NAVY		3.54
Marc Jacobs		3.53
Fenty beauty		3.39
Heinz		3.32
Philips		3.22
Paramount Pictures		3.17
Abercrombie & Fitch		3.11
Chrysler		3.03
Benefit Cosmetics		3.02
shein		2.94
Too Faced Cosmetics		2.85
Sunnies Studios		2.70
FashionNova		2.63
Carhartt		2.58
Victoria's Secret		2.57
Anastasia Beverly Hills		2.56
Showtime		2.53
Busch		2.46
Target		2.43
SheInside		2.37
H&M		2.35
Kodak		2.32
Lululemon Athletica		2.31