Olivia Newton-John Brand Affinity ranks highest HBO Max at 10.76% . Very Strong. Score DMDB 68.47% | Fanbase 52.01%

Olivia Newton-John — pop artist from GB.

Olivia Newton-John, born in Cambridge, England and raised in Melbourne, Australia, began her music career in the early '70s. She achieved success as both a…

Olivia Newton-John

Recognizable

Country: GB | Gender: female | Artist ID: ad7278dc-b7fc-11e8-8cb1-525400009efb

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Genres

poppopnew wave popadult standardsbubblegum popr&b, funk & souldiscorocksoft rockmellow goldelectronicaustralian danceeuropeaneuropop

Influential: 68.47% Fanbase: 52.01% Trending: 76.71%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

HBO Max • 10.76% • Very Strong

As of 2025-09-09

1,689,192

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.47% | Fanbase 52.01% | Trending 76.71% | CAREER STAGE: MAINSTREAM

Biography

Olivia Newton-John, born in Cambridge, England and raised in Melbourne, Australia, began her music career in the early '70s. She achieved success as both a country and pop singer, with hits like "I Honestly Love You" and "Physical." Newton-John's versatile voice and crossover appeal led to multiple Top Ten singles in both genres.

After gaining fame in the '70s, Newton-John continued to release music and pursue acting opportunities, including starring in the hit film Grease alongside John Travolta. Throughout the '80s and '90s, she explored various musical styles and personal endeavors, such as opening a clothing store chain and engaging in environmental activism. Newton-John's later years were marked by charitable works, including cancer-related initiatives, and she released albums like LIV ON with collaborators Amy Sky and Beth Nielsen Chapman. Olivia Newton-John passed away on August 8, 2022, leaving behind a legacy of music and philanthropy.

Report Date: 2025-09-09

Olivia Newton-John speaks to 45-64 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, CANADA. Composition is male-leaning (54%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (160,311 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near HBO Max, Qantas, Kmart, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olivia Newton-John score 0.37% — Low bucket.

Brand: HBO MaxBrand: QantasBrand: Kmart

Followers:1,689,192

Engagements:6,210

Rate:0.4%

Posts:1,545

Avg Likes:5,928

Avg Comments:271

Avg Views:172,261

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,689,192 · Engagements 6,210 · Rate 0.4% Posts 1,545 · Views 172,261 · Avg Likes 5,928 · Avg Comments 271 · Avg Views 172,261	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 25% 25-34: 25% 35-44: 24% 18-24: 23%	Largest: 45-64 (25%); next: 25-34 (25%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (32%) BRAZIL (8%) CANADA (4%) UNITED KINGDOM (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (32%), BRAZIL (8%), CANADA (4%)
Platform Engagement	Instagram: 2,271 avg likes/post · Tiktok: 11,950 avg views/post · Youtube: 160,311 avg views/post	Best reach: Youtube 160,311 avg views; best engagement: Youtube 3,025 avg likes

Top Brand Affinities

HBO Max

Score: 10.76

Qantas

Score: 9.58

Kmart

Score: 6.61

NBC

Score: 6.32

KARL LAGERFELD

Score: 5.49

Columbia Pictures

Score: 5.16

Anthropologie

Score: 5.16

ABC

Score: 4.83

Shake Shack

Score: 4.31

Margaritaville

Score: 4.24

Summit Entertainment

Score: 4.20

CNN

Score: 4.09

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Top Brand Affinities

Brand	Category	Score
HBO Max		10.76
Qantas		9.58
Kmart		6.61
NBC		6.32
KARL LAGERFELD		5.49
Columbia Pictures		5.16
Anthropologie		5.16
ABC		4.83
Shake Shack		4.31
Margaritaville		4.24
Summit Entertainment		4.20
CNN		4.09
Holden		4.02
Verizon		3.84
Aperol		3.24
Nickelodeon		3.21
MTV		3.14
CBS		3.05
Universal		3.05
Baileys		3.04
Paramount Pictures		2.89
Showtime		2.87
Martini		2.86
PetSmart		2.76
Target		2.70
Emporium		2.62
Walmart		2.60
Lush		2.57
AMC		2.56
Snoopy And The Peanuts Gang		2.54
Warner Bros		2.49
BBC		2.47
Dolce & Gabbana		2.33
Pixar		2.30
Cadillac		2.29
Bellagio		2.27
The Olympic Games		2.24
Lollapalooza		2.24
Star Wars		2.23
Tiffany		2.14
Costco		2.10
Primark		2.07
Armani		1.99
Walt Disney		1.99
Guinness		1.96
CBS Television Studios		1.90
L'Oréal Paris		1.89
Sunnies Studios		1.88
ASOS		1.86
Tiffany & Co		1.86