Olivia Holt Brand Affinity ranks highest American Eagle at 7.51% . Very Strong. Score DMDB 58.00% | Fanbase 44.77%

Olivia Holt — pop artist from US.

OLIVIA is a pop artist known for her dynamic and emotionally raw music, with over 600M streams and a #1 dance hit ("Generous.") She released the critically…

Olivia Holt

Established

Country: US | Gender: female | Artist ID: 11e81bbc-be05-b470-9ded-a0369fe50396

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Genres

popdance poppoppost-teen popsocial media popmainstream popalternativealt z

Influential: 58.00% Fanbase: 44.77% Trending: 64.61%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

American Eagle • 7.51% • Very Strong

As of 2025-09-09

5,821,767

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.00% | Fanbase 44.77% | Trending 64.61% | CAREER STAGE: MID_LEVEL

Biography

OLIVIA is a pop artist known for her dynamic and emotionally raw music, with over 600M streams and a #1 dance hit ("Generous.") She released the critically acclaimed "love u again" featuring R3HAB in 2020, followed by "talk me out of it." In 2022, OLIVIA released her first co-written song, "love on you." Since her 2016 debut EP, OLIVIA has gained over 9M social followers and received critical acclaim from various press outlets. She has collaborated with producers and DJs such as Martin Jensen, R3HAB, Nicky Romero, and Banx & Ranx. OLIVIA is also known for her acting roles in the series Cruel Summer and Marvel’s Cloak and Dagger on Hulu.

OLIVIA's music has resonated with audiences and critics alike, garnering praise from publications like The Fader, Idolater, Entertainment Weekly, and TeenVogue. Her versatile talents extend beyond music, as she continues to make a mark in the entertainment industry through her acting work in popular series.

Report Date: 2025-09-09

Olivia Holt commands interest from 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily female (69%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (301,150 avg views per post); Tiktok delivers the receipts in replies and shares. Affinity overlap with American Eagle, Power Rangers, boohoo points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olivia Holt score 0.46% — Low bucket.

Brand: American EagleBrand: Power RangersBrand: boohoo

Followers:5,821,767

Engagements:27,025

Rate:0.5%

Posts:1,062

Avg Likes:25,776

Avg Comments:615

Avg Views:391,676

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,821,767 · Engagements 27,025 · Rate 0.5% Posts 1,062 · Views 391,676 · Avg Likes 25,776 · Avg Comments 615 · Avg Views 391,676	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (33%) BRAZIL (8%) UNITED KINGDOM (5%) INDIA (3%) ITALY (3%)	Top regions: UNITED STATES (33%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 301,150 avg views/post · Youtube: 90,526 avg views/post	Best reach: Tiktok 301,150 avg views; best engagement: Tiktok 22,100 avg likes

Top Brand Affinities

American Eagle

Score: 7.51

Power Rangers

Score: 7.22

boohoo

Score: 5.73

Urban Outfitters

Score: 5.12

Columbia Pictures

Score: 4.67

Paramount Pictures

Score: 4.59

Steve Madden

Score: 4.08

Lollapalooza

Score: 3.83

Cartoon Network

Score: 3.78

Verizon

Score: 3.47

MTV

Score: 3.42

NBC

Score: 3.35

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Top Brand Affinities

Brand	Category	Score
American Eagle		7.51
Power Rangers		7.22
boohoo		5.73
Urban Outfitters		5.12
Columbia Pictures		4.67
Paramount Pictures		4.59
Steve Madden		4.08
Lollapalooza		3.83
Cartoon Network		3.78
Verizon		3.47
MTV		3.42
NBC		3.35
OLD NAVY		3.18
Victoria's Secret		3.11
Abercrombie & Fitch		2.95
ASOS		2.86
Pic Collage		2.79
Forever 21		2.73
ESPN		2.72
Kylie Cosmetics		2.68
Nickelodeon		2.67
Transformers		2.64
Warner Bros		2.63
shein		2.50
Los Angeles Lakers		2.46
Polo Ralph Lauren		2.32
AMC		2.11
Under Armour		2.11
Versace		2.10
Philips		2.03
Hollister Co		1.96
Dr. Martens		1.94
Bershka		1.92
Ubisoft		1.91
SheInside		1.88
Guess		1.79
L'Oréal Paris		1.78
Primark		1.76
FashionNova		1.75
Puma		1.72
The North Face		1.71
NFL		1.69
CBS Television Studios		1.67
Coachella		1.66
Chrysler		1.64
Walt Disney		1.64
Fenty beauty		1.62
Target		1.62
H&M		1.61
Sprite		1.56