Olivetheboy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,119,541
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:46 UTC
Genres
Biography
Olivetheboy cuts through with 18-24 & 25-34 audiences and consistency across GHANA, UNITED STATES, KENYA. A heavily male (72%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 27,500 avg views per post, while Tiktok preserves the relationship between tentpoles. Affinity lines up with Vodafone, Amazon Music, Smirnoff, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,119,541 · Engagements 7,868 · Rate 0.7% Posts 1,272 · Views 45,146 · Avg Likes 7,549 · Avg Comments 213 · Avg Views 45,146 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 48% 25-34: 44% 13-17: 4% 35-44: 4% |
Largest: 18-24 (48%); next: 25-34 (44%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
GHANA (35%) UNITED STATES (17%) KENYA (8%) NIGERIA (7%) UNITED KINGDOM (6%) |
Top regions: GHANA (35%), UNITED STATES (17%), KENYA (8%) |
| Platform Engagement | Instagram: 3,470 avg likes/post · Tiktok: 27,500 avg views/post · Youtube: 17,646 avg views/post | Best reach: Tiktok 27,500 avg views; best engagement: Tiktok 3,818 avg likes |
Top Brand Affinities
Vodafone
Amazon Music
Smirnoff
Timberland
FashionNova
Alexander McQueen
CNN
boohoo
Hennessy
SoundCloud
BALMAIN
Christian Louboutin
| Brand | Category | Score |
|---|---|---|
| Vodafone | 10.20 | |
| Amazon Music | 8.58 | |
| Smirnoff | 7.45 | |
| Timberland | 6.82 | |
| FashionNova | 6.74 | |
| Alexander McQueen | 5.07 | |
| CNN | 5.06 | |
| boohoo | 4.44 | |
| Hennessy | 3.97 | |
| SoundCloud | 3.91 | |
| BALMAIN | 3.91 | |
| Christian Louboutin | 3.56 | |
| MTV | 3.10 | |
| BBC | 3.09 | |
| Balenciaga | 2.94 | |
| Beats Electronics | 2.93 | |
| Versace | 2.92 | |
| Spotify Music | 2.46 | |
| NBA | 2.42 | |
| Dr. Martens | 2.30 | |
| shein | 2.07 | |
| Los Angeles Lakers | 2.03 | |
| ASOS | 2.03 | |
| Louis Vuitton | 2.00 | |
| Vogue | 1.99 | |
| New Balance | 1.97 | |
| Gucci | 1.93 | |
| SheInside | 1.83 | |
| Polo Ralph Lauren | 1.73 | |
| Supreme | 1.72 | |
| Mercedes-Benz | 1.71 | |
| Sprite | 1.57 | |
| FOREX | 1.53 | |
| Adobe | 1.51 | |
| Christian Dior | 1.46 | |
| Coachella | 1.43 | |
| Nike | 1.35 | |
| Tommy Hilfiger | 1.33 | |
| Reebok | 1.33 | |
| musical.ly | 1.32 | |
| Hyundai | 1.30 | |
| Guinness | 1.30 | |
| Prada | 1.26 | |
| Burberry | 1.25 | |
| Cartier | 1.23 | |
| FIFA | 1.17 | |
| 1.17 | ||
| Puma | 1.17 | |
| Zara | 1.15 | |
| Grand Theft Auto | 1.13 |
Official Profiles
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LoginArtist: Olivetheboy
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
