Oliver Heldens Brand Affinity ranks highest Trancefamily at 31.99% . Very Strong. Score DMDB 69.48% | Fanbase 66.42%

Oliver Heldens — pop artist from NL.

Oliver Heldens, a Dutch electronic dance producer, is recognized for his contributions to the future house scene of the 2010s. Known for blending various dance…

Oliver Heldens

Superstar

Country: NL | Gender: male | Artist ID: 11e81bce-604f-e474-a1dd-a0369fe50396

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Genres

popdance popelectronictropical houseedmelectro housepop dancehouseprogressive housedanceprogressive electro housefuture houseelectronic

Influential: 69.48% Fanbase: 66.42% Trending: 71.01%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Trancefamily • 31.99% • Very Strong

As of 2025-09-09

2,609,969

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.48% | Fanbase 66.42% | Trending 71.01% | CAREER STAGE: SUPERSTAR

Biography

Oliver Heldens, a Dutch electronic dance producer, is recognized for his contributions to the future house scene of the 2010s. Known for blending various dance music styles like techno and breakbeat house, his notable tracks, including "Gecko (Overdrive)" in 2014, combine deep house with big room and progressive house elements. Apart from his melodic productions under his own name, Heldens has also released darker, heavier club tracks under the alias HI-LO since 2015.

Heldens' career took off in early 2013 with singles on the CR2 label, followed by remixes and releases on Spinnin' Records and Oxygen Records. His breakthrough came with "Gecko," gaining support from industry heavyweights like Pete Tong and Tiësto. The vocal version of "Gecko," featuring Becky Hill, topped the U.K. singles chart in 2014. Subsequent successes included hits like "Last Night (Koala)" and collaborations with artists such as Da Hool and Tiësto. In the years that followed, Heldens continued to evolve his sound, launching Heldeep Records and exploring new musical territories through various solo releases and remixes.

Report Date: 2025-09-09

Oliver Heldens builds repeat engagement among 18-24 & 25-34 audiences throughout MEXICO, ARGENTINA, UNITED STATES. With a heavily male (83%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (18,700 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Trancefamily, Pioneer, Tomorrowland point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oliver Heldens score 0.42% — Low bucket.

Brand: TrancefamilyBrand: PioneerBrand: Tomorrowland

Followers:2,609,969

Engagements:10,899

Rate:0.4%

Posts:3,892

Avg Likes:10,755

Avg Comments:179

Avg Views:27,679

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,609,969 · Engagements 10,899 · Rate 0.4% Posts 3,892 · Views 27,679 · Avg Likes 10,755 · Avg Comments 179 · Avg Views 27,679	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 30% 13-17: 6% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (30%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	MEXICO (11%) ARGENTINA (8%) UNITED STATES (7%) SPAIN (6%) COLOMBIA (5%)	Top regions: MEXICO (11%), ARGENTINA (8%), UNITED STATES (7%)
Platform Engagement	Instagram: 9,725 avg likes/post · Tiktok: 8,979 avg views/post · Youtube: 18,700 avg views/post	Best reach: Youtube 18,700 avg views; best engagement: Instagram 9,725 avg likes

Top Brand Affinities

Trancefamily

Score: 31.99

Pioneer

Score: 31.60

Tomorrowland

Score: 30.80

Mixcloud

Score: 16.82

Ableton

Score: 15.67

Movistar

Score: 8.43

SoundCloud

Score: 7.19

Lollapalooza

Score: 6.58

Beats Electronics

Score: 4.41

Coachella

Score: 3.30

Spotify Music

Score: 3.03

VidaSana

Score: 3.02

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Top Brand Affinities

Brand	Category	Score
Trancefamily		31.99
Pioneer		31.60
Tomorrowland		30.80
Mixcloud		16.82
Ableton		15.67
Movistar		8.43
SoundCloud		7.19
Lollapalooza		6.58
Beats Electronics		4.41
Coachella		3.30
Spotify Music		3.03
VidaSana		3.02
Cafecito		2.58
Red Bull		2.47
Monster Beverage		2.46
Heineken		2.21
Gymshark		2.18
Budweiser		2.12
Grand Theft Auto		2.10
Jack Daniels		2.09
McLaren		2.07
Ubisoft		2.03
FIFA		1.94
Ferrari		1.94
Lamborghini		1.85
Aperol		1.83
Bugatti		1.81
NBA		1.81
Vans		1.81
The North Face		1.75
GoPro		1.73
League of Legends		1.68
Oakley		1.67
Ray-Ban		1.66
Armani		1.65
Nintendo		1.63
Calvin Klein		1.63
Sony		1.57
Bellagio		1.54
PlayStation		1.46
Porsche		1.42
Polo Ralph Lauren		1.42
Showtime		1.41
Maserati		1.40
musical.ly		1.38
Dodge		1.37
Fiat		1.37
Supreme		1.36
Audi		1.34
Chrysler		1.33