Oliver Anthony
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
6,409,480
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:59 UTC
Genres
Biography
Oliver Anthony reliably reaches 25-34 & 35-44 audiences in UNITED STATES, CANADA, NIGERIA. The base is heavily male (81%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (498,600 avg views per post); Tiktok layers on depth and replies. The audience sits near Barstool Sports, RAM Trucks, Miller Lite, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,409,480 · Engagements 64,163 · Rate 1.0% Posts 573 · Views 658,697 · Avg Likes 59,831 · Avg Comments 1,533 · Avg Views 658,697 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 36% 35-44: 23% 18-24: 22% 45-64: 17% |
Largest: 25-34 (36%); next: 35-44 (23%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (79%) CANADA (6%) NIGERIA (4%) UNITED KINGDOM (3%) AUSTRALIA (1%) |
Top regions: UNITED STATES (79%), CANADA (6%), NIGERIA (4%) |
| Platform Engagement | Instagram: 8,723 avg likes/post · Tiktok: 498,600 avg views/post · Youtube: 160,097 avg views/post | Best reach: Tiktok 498,600 avg views; best engagement: Tiktok 45,050 avg likes |
Top Brand Affinities
Barstool Sports
RAM Trucks
Miller Lite
Tagaz
Bud Light
Stihl
GMC
Coors
Titleist
Busch
Hoonigan
Lowe's
| Brand | Category | Score |
|---|---|---|
| Barstool Sports | 25.69 | |
| RAM Trucks | 19.17 | |
| Miller Lite | 18.21 | |
| Tagaz | 13.51 | |
| Bud Light | 12.46 | |
| Stihl | 11.61 | |
| GMC | 10.40 | |
| Coors | 10.10 | |
| Titleist | 9.59 | |
| Busch | 8.70 | |
| Hoonigan | 8.69 | |
| Lowe's | 8.61 | |
| Margaritaville | 7.82 | |
| Carhartt | 7.40 | |
| Crossfit | 6.93 | |
| FOX | 6.70 | |
| Pontiac | 6.42 | |
| ESPN | 6.33 | |
| Chick-fil-A | 6.30 | |
| Jeep | 6.02 | |
| Husqvarna Motorcycles | 5.92 | |
| The Home Depot | 5.77 | |
| Harley-Davidson | 5.69 | |
| Kroger | 5.63 | |
| Dodge | 5.59 | |
| MamaBear | 5.53 | |
| Pacific Northwest Wonderland | 5.49 | |
| Publix | 5.32 | |
| Verizon | 4.97 | |
| Ford | 4.74 | |
| Budweiser | 4.66 | |
| NHL | 4.51 | |
| FedEx | 4.50 | |
| Scion | 4.38 | |
| Chevrolet | 4.26 | |
| Under Armour | 4.24 | |
| Oakley | 4.20 | |
| Cadillac | 4.10 | |
| Gillette | 4.03 | |
| NFL | 3.97 | |
| Taco Bell | 3.78 | |
| UFC | 3.77 | |
| Holden | 3.77 | |
| WWE | 3.77 | |
| Monster Beverage | 3.47 | |
| Walmart | 3.47 | |
| Showtime | 3.38 | |
| Gatorade | 3.36 | |
| Chrysler | 3.32 | |
| Costco | 3.16 |
Official Profiles
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LoginArtist: Oliver Anthony
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
