Oliver

Oliver — pop artist from US.

Born William Oliver Swofford on February 22, 1945, in North Wilkesboro, NC, Oliver achieved success with hits like "Good Morning Starshine" and "Jean" in the…

Influence: 56.13% Fanbase: 37.27% Trending: 65.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 99.39% • Very Strong

As of 2025-09-08

22,692

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:49:44 UTC

Genres

poppopnu discor&b, funk & soulr&b/soulrockrockalternativealternativehip-hop & raphip-hop/rapelectronicnew french touchelectro housefilter housealternative dancelatinlatin

Biography

Born William Oliver Swofford on February 22, 1945, in North Wilkesboro, NC, Oliver achieved success with hits like "Good Morning Starshine" and "Jean" in the late 1960s. "Good Morning Starshine," released in 1969, reached number three on the pop charts, while "Jean" went gold and held the number two spot for two weeks. Despite touring in the '70s, Oliver retired from music in the '80s and pursued a career in construction and pharmaceuticals. He passed away at the age of 54 from cancer on February 12, 2000, in Shreveport, LA.

Top Brand Affinities

Report Date: 2025-09-08

Oliver maintains consistent pull among 25-34 & 35-44 audiences across UNITED STATES, CANADA, MEXICO. The audience leans heavily male (79%), so brand cues around style and status perform well. The clearest reach is on Instagram with 1,222 avg likes per post; Instagram functions as the community touchpoint. Affinity with MOOG, Ableton, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oliver score 5.39% — Very Strong bucket.

Brand: MOOGBrand: AbletonBrand: Mixcloud

Followers:22,692

Engagements:1,222

Rate:5.4%

Posts:9

Avg Likes:1,222

Avg Comments:62

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,692 · Engagements 1,222 · Rate 5.4% Posts 9 · Views 0 · Avg Likes 1,222 · Avg Comments 62 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 25% 18-24: 19% 45-64: 5%	Largest: 25-34 (49%); next: 35-44 (25%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	UNITED STATES (54%) CANADA (7%) MEXICO (4%) FRANCE (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (54%), CANADA (7%), MEXICO (4%)
Platform Engagement	Instagram: 1,222 avg likes/post	best engagement: Instagram 1,222 avg likes

Top Brand Affinities

MOOG

Score: 99.39

Ableton

Score: 73.05

Mixcloud

Score: 60.31

Pioneer

Score: 43.74

Akai

Score: 41.60

Trancefamily

Score: 34.01

Akg

Score: 29.92

Launchpad

Score: 27.47

Warner Music

Score: 22.52

Live Nation

Score: 22.41

Pro Tools

Score: 22.10

Coachella

Score: 19.76

Brand	Category	Score
MOOG		99.39
Ableton		73.05
Mixcloud		60.31
Pioneer		43.74
Akai		41.60
Trancefamily		34.01
Akg		29.92
Launchpad		27.47
Warner Music		22.52
Live Nation		22.41
Pro Tools		22.10
Coachella		19.76
SoundCloud		18.58
Sennheiser		14.48
Amazon Music		13.28
Beats Electronics		9.96
DeLorean Motor Company		9.22
Tomorrowland		8.91
Spotify Music		8.90
Lollapalooza		8.06
Atmos		8.05
Oculus		5.92
MTV		5.21
Sega		4.92
Warner Bros		4.54
Taco Bell		4.49
Paramount Pictures		4.49
Summit Entertainment		4.46
Kickstarter		4.40
iHeartRadio Music Awards		4.21
Coors		4.06
NBC		3.81
Columbia Pictures		3.67
Verizon		3.65
Comedy Central		3.53
Tinder		3.38
Nintendo		3.30
Nickelodeon		3.17
Cadillac		3.16
Matrix		3.11
NHL		3.10
Urban Outfitters		3.01
Carhartt		2.98
Kodak		2.98
Red Bull		2.93
Los Angeles Lakers		2.85
Showtime		2.78
Star Wars		2.78
Uber		2.70
Stüssy		2.69