Olga Tañón Brand Affinity ranks highest Zumba Wear at 38.14% . Very Strong. Score DMDB 57.35% | Fanbase 47.30%

Olga Tañón — pop artist from PR.

Olga Tañón is a prominent figure in the music industry, known for her distinctive voice and dynamic stage presence. With a discography of over 23 albums and…

Olga Tañón

Established

Country: PR | Gender: female | Artist ID: 11e81bc9-2f3b-0f6c-ba72-a0369fe50396

Find Artist

Genres

poppuerto rican popasian poplatinlatintropicalmerengue

Influential: 57.35% Fanbase: 47.30% Trending: 62.38%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Zumba Wear • 38.14% • Very Strong

As of 2025-09-09

9,911,688

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 57.35% | Fanbase 47.30% | Trending 62.38% | CAREER STAGE: MID_LEVEL

Biography

Olga Tañón is a prominent figure in the music industry, known for her distinctive voice and dynamic stage presence. With a discography of over 23 albums and more than 250 successful songs, she has been honored with 6 GRAMMY Awards.

Having placed thirty-eight singles on the Billboard Hot Latin Songs chart, Olga holds the record for the most Top 10 hits by a female artist on the Billboard Tropical Airplay chart. She has achieved multiple number one albums and singles on various Billboard charts and has received numerous accolades, including 31 nominations and awards at Premio Lo Nuestro. With a strong digital presence and a dedicated following, Olga continues to evolve as an artist, captivating audiences worldwide with her music and performances.

Report Date: 2025-09-09

Olga Tañón keeps 25-34 & 18-24 audiences engaged throughout VENEZUELA, UNITED STATES, PERU. The composition is heavily female (65%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 52,900 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Zumba Wear, Univision, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Olga Tañón score 0.13% — Low bucket.

Brand: Zumba WearBrand: UnivisionBrand: Amazon Music

Followers:9,911,688

Engagements:13,016

Rate:0.1%

Posts:28,052

Avg Likes:12,730

Avg Comments:390

Avg Views:59,386

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,911,688 · Engagements 13,016 · Rate 0.1% Posts 28,052 · Views 59,386 · Avg Likes 12,730 · Avg Comments 390 · Avg Views 59,386	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 30% 35-44: 19% 45-64: 10%	Largest: 25-34 (38%); next: 18-24 (30%)
Gender Split	Female: 65% Male: 35% Non-binary/Other: 0%	Skews female (65%)
Top Countries	VENEZUELA (25%) UNITED STATES (19%) PERU (9%) ECUADOR (7%) SPAIN (6%)	Top regions: VENEZUELA (25%), UNITED STATES (19%), PERU (9%)
Platform Engagement	Instagram: 8,227 avg likes/post · Tiktok: 52,900 avg views/post · Youtube: 6,486 avg views/post	Best reach: Tiktok 52,900 avg views; best engagement: Instagram 8,227 avg likes

Top Brand Affinities

Zumba Wear

Score: 38.14

Univision

Score: 31.97

Amazon Music

Score: 13.36

Cafecito

Score: 13.08

Movistar

Score: 12.42

VidaSana

Score: 9.28

Delicius

Score: 8.87

Mesoderm

Score: 8.27

Daewoo

Score: 8.10

American Airlines

Score: 6.90

Suavecito

Score: 6.18

iHeartRadio Music Awards

Score: 4.79

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Top Brand Affinities

Brand	Category	Score
Zumba Wear		38.14
Univision		31.97
Amazon Music		13.36
Cafecito		13.08
Movistar		12.42
VidaSana		9.28
Delicius		8.87
Mesoderm		8.27
Daewoo		8.10
American Airlines		6.90
Suavecito		6.18
iHeartRadio Music Awards		4.79
CNN		4.73
Iberostar Hotels & Resorts		4.48
Amway		4.29
Colgate		3.49
NBC		3.31
Herbalife		2.44
Monster Beverage		2.43
Aperol		1.96
Pepsi		1.82
Calvin Klein		1.80
Primark		1.73
Versace		1.70
Pic Collage		1.58
Vogue		1.48
Forever 21		1.44
Ferrero		1.41
L'Oréal Paris		1.33
shein		1.26
Paypal		1.23
Universal		1.18
Coachella		1.17
musical.ly		1.14
Cartier		1.12
Pandora		1.11
Nutella		1.10
Hyundai		1.09
OREO		1.08
Walt Disney		1.07
Guinness		1.06
Bentley		1.04
Pixar		1.04
Toyota		1.02
Lamborghini		0.96
Puma		0.86
Marvel		0.85
Maybelline		0.84
SheInside		0.83
Chevrolet		0.83