Oleta Adams

Oleta Adams — r&b, funk & soul artist from US.

Oleta Adams rose to fame as the featured vocalist on Tears for Fears' hit "Woman in Chains" in 1989, propelling her from relative obscurity to international…

Influence: 55.61% Fanbase: 31.37% Trending: 67.74% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.03% • Very Strong

As of 2025-09-08

61,168

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:31:02 UTC

Genres

r&b, funk & soulneo soulquiet stormr&b/soulcontemporary r&bsoul

Biography

Oleta Adams rose to fame as the featured vocalist on Tears for Fears' hit "Woman in Chains" in 1989, propelling her from relative obscurity to international stardom. Born in Washington and raised in a musical household, Adams pursued a career in music, eventually catching the attention of Tears for Fears who invited her to collaborate on their album. Her debut solo album, Circle of One, released in 1990, solidified her status as a top performer with hits like "Rhythm of Life" and a Grammy-nominated rendition of Brenda Russell's "Get Here."

Following her success with Tears for Fears, Adams continued to release albums and tour globally, showcasing her powerful voice and soulful style. Her subsequent projects, including Evolution and Moving On, further established her as a prominent figure in the adult contemporary and R&B genres. Adams' enduring career has spanned decades, with highlights such as the gospel album Come Walk with Me and recent releases like Third Set, featuring a diverse range of covers and original compositions.

Top Brand Affinities

Report Date: 2025-09-08

Oleta Adams keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, BRAZIL, UNITED KINGDOM. The composition is male-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 838 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, NBC, Amazon Music supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oleta Adams score 1.09% — Moderate bucket.

Brand: Live NationBrand: NBCBrand: Amazon Music

Followers:61,168

Engagements:665

Rate:1.1%

Posts:299

Avg Likes:665

Avg Comments:37

Avg Views:838

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,168 · Engagements 665 · Rate 1.1% Posts 299 · Views 838 · Avg Likes 665 · Avg Comments 37 · Avg Views 838	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 32% 35-44: 29% 45-64: 24% 18-24: 13%	Largest: 25-34 (32%); next: 35-44 (29%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	UNITED STATES (33%) BRAZIL (16%) UNITED KINGDOM (10%) SOUTH AFRICA (5%) ITALY (5%)	Top regions: UNITED STATES (33%), BRAZIL (16%), UNITED KINGDOM (10%)
Platform Engagement	Instagram: 652 avg likes/post · Youtube: 838 avg views/post	Best reach: Youtube 838 avg views; best engagement: Instagram 652 avg likes

Top Brand Affinities

Live Nation

Score: 20.03

NBC

Score: 17.52

Amazon Music

Score: 16.67

Pro Tools

Score: 10.83

HBO Max

Score: 9.77

Macy's

Score: 9.46

Sennheiser

Score: 8.85

iHeartRadio Music Awards

Score: 7.13

CNN

Score: 6.31

Publix

Score: 6.18

Paramount Pictures

Score: 5.84

Verizon

Score: 5.26

Brand	Category	Score
Live Nation		20.03
NBC		17.52
Amazon Music		16.67
Pro Tools		10.83
HBO Max		9.77
Macy's		9.46
Sennheiser		8.85
iHeartRadio Music Awards		7.13
CNN		6.31
Publix		6.18
Paramount Pictures		5.84
Verizon		5.26
Spotify Music		5.22
NORDSTROM		4.74
Steve Madden		4.70
MTV		4.37
TOM FORD		3.97
Target		3.91
BALMAIN		3.25
CBS		3.14
Amazon		3.12
Philips		3.09
Los Angeles Lakers		3.07
Vogue		3.03
ESPN		2.99
Pixar		2.92
Warner Bros		2.89
Uber		2.84
Tiffany & Co		2.79
SoundCloud		2.78
ASOS		2.71
NFL		2.66
The Olympic Games		2.50
Paypal		2.48
Beats Electronics		2.44
Dolce & Gabbana		2.35
Christian Louboutin		2.33
Pandora		2.31
Walmart		2.24
Nickelodeon		2.23
NBA		2.21
Costco		2.18
GAP		2.12
Netflix		2.12
BBC		2.10
Fenty beauty		2.09
FashionNova		2.06
Cadillac		2.01
Versace		1.97
Chipotle Mexican Grill		1.86