Old Man Saxon

Old Man Saxon — hip-hop & rap artist from US.

Old Man Saxon is a versatile rapper known for blending sharp storytelling with real-life experiences. His music has been featured in popular TV shows and…

Influence: 49.76% Fanbase: 21.53% Trending: 63.88% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 18.45% • Very Strong

As of 2025-09-08

238,887

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 17:46:20 UTC

Genres

hip-hop & rapcali raphip-hop/rapcontemporary hip hophip hop

Biography

Old Man Saxon is a versatile rapper known for blending sharp storytelling with real-life experiences. His music has been featured in popular TV shows and commercials, with his hit single "The Perils" reaching over 10 million streams on Spotify. Saxon has performed at notable events alongside rap legends like Ghostface Killah and Cam'ron, showcasing his talent on an international stage.

Formerly homeless in Los Angeles, Saxon has since turned his life around to become a respected rap professor and performer. His latest EP, So Long, further solidifies his reputation as a unique voice in hip-hop. With appearances on Netflix's Rhythm + Flow, Old Man Saxon continues to make waves in the music industry, promising more exciting projects in the future. For inquiries, please contact [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Old Man Saxon draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, CANADA. The skew is heavily male (72%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 817 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Akai, Pro Tools, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Old Man Saxon score 0.06% — Low bucket.

Brand: AkaiBrand: Pro ToolsBrand: Amazon Music

Followers:238,887

Engagements:136

Rate:0.1%

Posts:832

Avg Likes:133

Avg Comments:10

Avg Views:817

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 238,887 · Engagements 136 · Rate 0.1% Posts 832 · Views 817 · Avg Likes 133 · Avg Comments 10 · Avg Views 817	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 37% 35-44: 7% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (37%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (40%) BRAZIL (6%) CANADA (6%) MEXICO (4%) FRANCE (3%)	Top regions: UNITED STATES (40%), BRAZIL (6%), CANADA (6%)
Platform Engagement	Instagram: 71 avg likes/post · Tiktok: 0 avg views/post · Youtube: 817 avg views/post	Best reach: Youtube 817 avg views; best engagement: Instagram 71 avg likes

Top Brand Affinities

Akai

Score: 18.45

Pro Tools

Score: 8.65

Amazon Music

Score: 7.21

Coors

Score: 7.03

FashionNova

Score: 6.30

SoundCloud

Score: 6.14

iHeartRadio Music Awards

Score: 5.90

Ableton

Score: 4.98

Beats Electronics

Score: 4.74

Hennessy

Score: 4.73

Mortal Kombat

Score: 4.25

ESPN

Score: 4.13

Brand	Category	Score
Akai		18.45
Pro Tools		8.65
Amazon Music		7.21
Coors		7.03
FashionNova		6.30
SoundCloud		6.14
iHeartRadio Music Awards		5.90
Ableton		4.98
Beats Electronics		4.74
Hennessy		4.73
Mortal Kombat		4.25
ESPN		4.13
Fenty beauty		3.95
Spotify Music		3.79
NBC		3.75
Cartoon Network		3.74
Los Angeles Lakers		3.65
Sneakerhead		3.51
Verizon		3.45
Comedy Central		3.45
Target		3.34
NBA		3.22
shein		3.20
NFL		3.06
Coachella		2.92
MTV		2.87
Uber		2.81
Urban Outfitters		2.80
Carhartt		2.70
SheInside		2.68
Paramount Pictures		2.57
Kodak		2.49
Walmart		2.49
Warner Bros		2.46
Lululemon Athletica		2.43
Nickelodeon		2.37
Chipotle Mexican Grill		2.36
Tinder		2.28
ASOS		2.24
Timberland		2.16
Lollapalooza		2.09
Forever 21		2.08
NYX Cosmetics		2.05
Polo Ralph Lauren		2.01
Cadillac		1.93
Vans		1.92
Showtime		1.91
Airbnb		1.86
Versace		1.77
Tarte Cosmetics		1.70