Old Man Canyon

Old Man Canyon — pop artist from CA.

Old Man Canyon is the brainchild of Jett Pace, a versatile artist, producer, and multi-instrumentalist.

Influence: 51.95% Fanbase: 25.13% Trending: 65.37% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 22.99% • Very Strong

As of 2025-09-08

50,541

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:30:21 UTC

Genres

poppopalternativealternative

Biography

Old Man Canyon is the brainchild of Jett Pace, a versatile artist, producer, and multi-instrumentalist.

Top Brand Affinities

Report Date: 2025-09-08

Old Man Canyon connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, UNITED STATES, INDIA. With a heavily male (62%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,133 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Arri, Arc'teryx highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Old Man Canyon moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Old Man Canyon score 0.65% — Low bucket.

Brand: MOOGBrand: ArriBrand: Arc'teryx

Followers:50,541

Engagements:329

Rate:0.7%

Posts:173

Avg Likes:325

Avg Comments:21

Avg Views:4,044

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,541 · Engagements 329 · Rate 0.7% Posts 173 · Views 4,044 · Avg Likes 325 · Avg Comments 21 · Avg Views 4,044	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 6% 35-44: 5%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	BRAZIL (15%) UNITED STATES (12%) INDIA (7%) NIGERIA (7%) CANADA (5%)	Top regions: BRAZIL (15%), UNITED STATES (12%), INDIA (7%)
Platform Engagement	Instagram: 215 avg likes/post · Tiktok: 911 avg views/post · Youtube: 3,133 avg views/post	Best reach: Youtube 3,133 avg views; best engagement: Instagram 215 avg likes

Top Brand Affinities

MOOG

Score: 22.99

Arri

Score: 15.16

Arc'teryx

Score: 12.12

Pro Tools

Score: 8.00

Amazon Music

Score: 7.25

Ableton

Score: 5.33

Tim Hortons

Score: 5.04

Pacific Northwest Wonderland

Score: 4.87

Leica

Score: 4.76

Olympus

Score: 3.62

Dr. Martens

Score: 3.42

Urban Outfitters

Score: 3.32

Brand	Category	Score
MOOG		22.99
Arri		15.16
Arc'teryx		12.12
Pro Tools		8.00
Amazon Music		7.25
Ableton		5.33
Tim Hortons		5.04
Pacific Northwest Wonderland		4.87
Leica		4.76
Olympus		3.62
Dr. Martens		3.42
Urban Outfitters		3.32
Carhartt		3.09
Lollapalooza		3.02
Tinder		2.82
Lululemon Athletica		2.63
Spotify Music		2.58
Pic Collage		2.55
Fujifilm		2.54
Budweiser		2.34
Kodak		2.25
The North Face		2.23
Heineken		2.14
New Balance		2.05
Warner Bros		2.05
Polaroid		2.04
Snapseed		1.99
A Game of Tones		1.96
Coachella		1.90
Sunnies Studios		1.86
SoundCloud		1.84
Polo Ralph Lauren		1.82
Paramount Pictures		1.78
Showtime		1.66
Cadillac		1.65
Pixar		1.62
Cartier		1.58
Beats Electronics		1.52
Chrysler		1.51
Yves Saint Laurent		1.50
Vans		1.50
H&M		1.49
Converse		1.45
Jaguar		1.45
National Geographic		1.44
Balenciaga		1.38
Lush		1.38
Sony		1.38
Sneakerhead		1.36
Activision Blizzard		1.36