Old Crow Medicine Show
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
236,762
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:13:20 UTC
Genres
Biography
Old Crow Medicine Show has momentum with 25-34 & 35-44 audiences—particularly in UNITED STATES, CANADA, BRAZIL. A heavily male (72%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 3,935 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Kroger, Miller Lite, Barstool Sports signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 236,762 · Engagements 677 · Rate 0.3% Posts 2,095 · Views 4,830 · Avg Likes 662 · Avg Comments 18 · Avg Views 4,830 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 23% 45-64: 22% 18-24: 19% |
Largest: 25-34 (34%); next: 35-44 (23%) |
| Gender Split |
Female: 28% Male: 72% Non-binary/Other: 0% |
Skews male (72%) |
| Top Countries |
UNITED STATES (73%) CANADA (4%) BRAZIL (3%) UNITED KINGDOM (3%) NIGERIA (3%) |
Top regions: UNITED STATES (73%), CANADA (4%), BRAZIL (3%) |
| Platform Engagement | Instagram: 428 avg likes/post · Tiktok: 3,935 avg views/post · Youtube: 895 avg views/post | Best reach: Tiktok 3,935 avg views; best engagement: Instagram 428 avg likes |
Top Brand Affinities
Kroger
Miller Lite
Barstool Sports
Coors
Amazon Music
Jim Beam
United
Stihl
Bonneville
Margaritaville
Busch
Publix
| Brand | Category | Score |
|---|---|---|
| Kroger | 15.55 | |
| Miller Lite | 14.76 | |
| Barstool Sports | 13.14 | |
| Coors | 10.95 | |
| Amazon Music | 9.64 | |
| Jim Beam | 9.63 | |
| United | 8.72 | |
| Stihl | 8.72 | |
| Bonneville | 6.82 | |
| Margaritaville | 6.58 | |
| Busch | 6.49 | |
| Publix | 6.40 | |
| Verizon | 6.34 | |
| Kickstarter | 6.26 | |
| MamaBear | 5.99 | |
| Budweiser | 5.84 | |
| Pilsner Urquell | 5.78 | |
| Jameson | 5.74 | |
| Paramount Pictures | 5.66 | |
| Chick-fil-A | 5.64 | |
| Walgreens | 5.52 | |
| Bud Light | 5.42 | |
| Pacific Northwest Wonderland | 5.24 | |
| Cadillac | 5.10 | |
| Gillette | 5.05 | |
| Columbia Pictures | 4.97 | |
| NHL | 4.86 | |
| The Home Depot | 4.67 | |
| Nixon | 4.62 | |
| Hurley | 4.59 | |
| Carhartt | 4.58 | |
| BarkBox | 4.55 | |
| iHeartRadio Music Awards | 4.51 | |
| Spotify Music | 4.44 | |
| Holden | 4.43 | |
| Guinness | 4.03 | |
| Heinz | 3.80 | |
| Showtime | 3.55 | |
| Jack Daniels | 3.50 | |
| NBC | 3.48 | |
| Airbnb | 3.34 | |
| Emporium | 3.28 | |
| Harley-Davidson | 3.27 | |
| Target | 3.26 | |
| OLD NAVY | 3.17 | |
| ESPN | 3.17 | |
| Jeep | 3.02 | |
| Nickelodeon | 2.98 | |
| NFL | 2.97 | |
| Walmart | 2.94 |
Official Profiles
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LoginArtist: Old Crow Medicine Show
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:30 UTC | Old Crow Medicine Show, Bronwyn Keith-Hynes | Joan C. Edwards Performing Arts Center | Huntington, United States | |
| 2025-12-17 03:00 UTC | Old Crow Medicine Show, Bronwyn Keith-Hynes | Capital One Hall | Tysons, United States | |
| 2025-12-17 08:00 UTC | Old Crow Medicine Show, Bronwyn Keith-Hynes | Troy Savings Bank Music Hall | City of Troy, United States | — |
| 2025-12-18 03:00 UTC | Old Crow Medicine Show | Troy Savings Bank Music Hall | City of Troy, United States | |
| 2025-12-19 03:00 UTC | Old Crow Medicine Show, Bronwyn Keith-Hynes | Garde Arts Center | New London, United States | |
| 2025-12-20 03:00 UTC | Old Crow Medicine Show, Bronwyn Keith-Hynes | Warner Theatre | Washington, United States | |
| 2025-12-21 03:00 UTC | Old Crow Medicine Show, Bronwyn Keith-Hynes | Bergen Performing Arts Center | Englewood, United States | |
| 2025-12-31 03:00 UTC | Old Crow Medicine Show | Ryman Auditorium | Nashville, United States | |
| 2026-01-01 04:00 UTC | Old Crow Medicine Show | Ryman Auditorium | Nashville, United States | |
| 2026-01-11 03:00 UTC | Old Crow Medicine Show, Ketch Secor | Gasparilla Inn Beach Club | Boca Grande, United States |
