Old 97's
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
46,650
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:49:51 UTC
Genres
Biography
Following a series of solo endeavors and lineup changes, the Old 97's continued to evolve their pop-influenced sound with releases like Satellite Rides and Blame It on Gravity. Their longevity as a band was celebrated with their 12th album, Twelfth, in 2020, as they navigated personal challenges and major life events. Rhett Miller's solo career also flourished with releases like The Messenger and The Misfit, while the band's appearance on The Guardians of the Galaxy Holiday Special showcased their enduring musical contributions. In 2024, the Old 97's embraced a more spontaneous approach with American Primitive, featuring collaborations with notable artists like Peter Buck and Scott McCaughey.
Old 97's engages 25-34 & 35-44 audiences with repeatable results in UNITED STATES, CANADA, AUSTRALIA. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (3,952 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ampeg, Live Nation, Miller Lite, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 46,650 · Engagements 251 · Rate 0.5% Posts 2,010 · Views 3,952 · Avg Likes 247 · Avg Comments 7 · Avg Views 3,952 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 25% 45-64: 25% 18-24: 19% |
Largest: 25-34 (30%); next: 35-44 (25%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (75%) CANADA (4%) AUSTRALIA (2%) MEXICO (2%) ITALY (2%) |
Top regions: UNITED STATES (75%), CANADA (4%), AUSTRALIA (2%) |
| Platform Engagement | Instagram: 186 avg likes/post · Youtube: 3,952 avg views/post | Best reach: Youtube 3,952 avg views; best engagement: Instagram 186 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Miller Lite
Amazon Music
Coors
Houston Livestock Show and Rodeo
Kroger
Jim Beam
Verizon
Paramount Pictures
Nixon
Bonneville
| Brand | Category | Score |
|---|---|---|
| Ampeg | 34.80 | |
| Live Nation | 28.50 | |
| Miller Lite | 14.97 | |
| Amazon Music | 13.38 | |
| Coors | 12.80 | |
| Houston Livestock Show and Rodeo | 9.66 | |
| Kroger | 8.96 | |
| Jim Beam | 8.77 | |
| Verizon | 8.72 | |
| Paramount Pictures | 8.58 | |
| Nixon | 7.33 | |
| Bonneville | 7.25 | |
| Jameson | 7.24 | |
| Pilsner Urquell | 6.95 | |
| Kickstarter | 6.76 | |
| Margaritaville | 6.70 | |
| Cadillac | 6.47 | |
| Busch | 6.29 | |
| NHL | 6.07 | |
| Walgreens | 5.65 | |
| Spotify Music | 5.63 | |
| Publix | 5.45 | |
| The Home Depot | 5.42 | |
| Columbia Pictures | 5.31 | |
| Bud Light | 4.96 | |
| Emporium | 4.70 | |
| Pfizer | 4.68 | |
| NBC | 4.51 | |
| FedEx | 4.42 | |
| Gillette | 4.32 | |
| ESPN | 4.28 | |
| iHeartRadio Music Awards | 4.27 | |
| Guinness | 4.25 | |
| BarkBox | 4.17 | |
| Comedy Central | 4.08 | |
| Chick-fil-A | 4.08 | |
| Showtime | 4.03 | |
| Budweiser | 4.03 | |
| Heinz | 3.97 | |
| Bethesda Softworks | 3.96 | |
| Hurley | 3.89 | |
| NORDSTROM | 3.82 | |
| Airbnb | 3.76 | |
| Taco Bell | 3.69 | |
| Oculus | 3.65 | |
| Target | 3.61 | |
| Costco | 3.59 | |
| Pixar | 3.21 | |
| WWE | 3.03 | |
| Chipotle Mexican Grill | 2.96 |
Official Profiles
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LoginArtist: Old 97's
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Top 10 Songs Played Today
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Total Streams (2025-09-12)
Total: 449,389
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
271,052 | 60.32% |
| [+] |
Spotify |
178,337 | 39.68% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-30 04:00 UTC | Old 97's | Evanston SPACE | Evanston, United States | |
| 2025-12-30 04:00 UTC | Old 97's, Rhett Miller | SPACE | Evanston, United States | |
| 2025-12-31 04:00 UTC | Old 97's | Evanston SPACE | Evanston, United States | |
| 2025-12-31 04:00 UTC | Old 97's, Rhett Miller | SPACE | Evanston, United States | |
| 2026-01-01 05:00 UTC | Old 97's, Rhett Miller | SPACE | Evanston, United States | |
| 2026-01-01 05:00 UTC | Old 97's | Evanston SPACE | Evanston, United States |
